All-new 2017 Kia Optima Plug-in Hybrid makes global debut at Chicago Auto Show

- Kia’s first plug-in hybrid showcases advanced efficiency and boasts technological refinements
- Advancements in Kia’s hybrid system and increases in electric power combine for increased range and improved driving dynamics  
- Packed with new technology, the Optima PHEV arrives with a new suite of ECO telematics and infotainment upgrades, including Android Auto  and Apple CarPlayTM 

(Dubai, UAE) February 18, 2016 – Kia Motors recently unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand.  A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.

“As part of our bold initiative to increase fuel efficiency by 25 percent across the entire Kia model line-up by 2020, a plug-in hybrid was a critical addition to our offering. The Optima HEV adds hybrid efficiency to the standout styling and vehicle dynamics of our all-new Optima, and the PHEV takes things one step further with all-electric range that is among the best in the segment,” said Orth Hedrick, vice president, product planning, Kia Motors America (KMA). “All three of the vehicles being introduced here at the Chicago Auto Show are emblematic of Kia’s commitment to sustainability and our philosophy that you shouldn’t have to accept compromises when making a green choice.”

The all-new 2017 Optima Plug-in Hybrid is crafted with many of the same luxurious appointments of its gas-powered sibling, along with numerous Hybrid-exclusive touches, including a distinctive instrument cluster and unique exterior design elements and specially designed alloy wheels. The Optima Plug-in Hybrid, available in one trim, EX, will be built at Hwasung, South Korea, and is expected to go on sale in the fourth quarter of this year.  Pricing will be announced closer to the on-sale date.