Women's Tennis star, Caroline Wozniacki Joins Mundipharma as Brand Ambassador

Women’s Tennis star, Caroline Wozniacki Joins Mundipharma as Brand Ambassador

Mundipharma partners with the reigning 23-time WTA champion to endorse the BETADINE®® brand worldwide.

Dubai, U.A.E, 15 February 2016 – Mundipharma welcomes the Danish tennis star Caroline Wozniacki as a new global Brand Ambassador for BETADINE®®, the trusted antiseptic brand in hospitals and homes around the world.

Wozniacki, a former World No.1 on the WTA tour[1], will front the new marketing campaign for its range of oral and wound care antiseptics, with a focus on inspiring people to transform their lives through exercise and healthy living to reach a personal goal. The new campaign will be amplified via traditional media, digital and social media across the Pan Arab region.

“Tennis is one of the most physically demanding professional sports with a long season on tour, making it critical for professional tennis players to have a daily effective regime against infection and injuries,” commented Wozniacki . “BETADINE® has been a trusted partner in my personal journey, and I can’t wait to share how the products can help prevent and protect against infection.” 

"As a world-class athlete who never gives up and battles her way through pain to victory, Caroline is the perfect role model for BETADINE®’s vision of protecting people in the global fight against infection, while promoting healing and wound care,” said Raman Singh, President, Asia Pacific, Latin America, Middle East, and Africa, Mundipharma. "The partnership is an extension of Mundipharma’s commitment towards building significant awareness around the importance of protecting our health and preventing infection in our daily lives.” 

In line with the global launch, BETADINE® has also launched a local campaign which will shadow the progress of six hand-picked champions from the MEA region, who will embark on an intensive 12 week fitness journey, designed and led by a local triathlon and fitness company, ‘Go Strong’.

From sore throats to minor cuts and grazes, BETADINE® products are used and trusted as an antiseptic for more than 50 years, consistently demonstrating strong efficacy against bacteria, viruses and fungi that cause infections[2][3][4][5].