Inaugural Opening of Kenny Rogers Roasters in Karama

Wilson Varghese, the CEO of the Trade Links group has a great passion for Hospitality industry and has a very positive feeling of the success of the Kenny Rogers Roasters brand in Middle East . KRR was officially opened in Dubai Karama, UAE by His Excellency Paul Cortes, Philippine Consul General, Mr. Luis Daniel , Vice President KRR International and by Mr. Wilson Varghese, the Group CEO, Trade Links Ltd.

Dubai UAE, December 20, 2015:  Kenny Rogers Roasters is a brand which covers a chain of chicken-based restaurants. It was founded in 1991 by country musician Kenny Rogers and John Y. Brown, Jr.

In 1991, Country singer/songwriter Kenny Rogers ventured into the fast-food business and co-founded Kenny Rogers Roasters with former governor of Kentucky John Y. Brown, Jr. 

Kenny Rogers Roasters opened its first restaurant in Coral Springs, Florida in August 1991.

John Y. Brown Jr. had also been an investor in Kentucky Fried Chicken from 1964 to 1971.

By 1995, the menu had expanded to include turkey, ribs, and various side dishes, and the chain had grown to over 350 restaurants, including locations in Canada, the Middle East, and Asia. The establishment became so well-known an entire episode of Seinfeld ("The Chicken Roaster") was dedicated to Kramer's love of Kenny Rogers Roasters chicken which started after he and Jerry Seinfeld switched apartments due to a bright red neon light shining through Kramer's window so he couldn't sleep.

Kenny Rogers Roasters continued to flourish in Asia. An article published by Time.com in 2011 reported that Kenny Rogers Roasters had grown to almost 140 restaurants across Asia, with continued expansion in Malaysia, the Philippines, and more recently southern China , Bangladesh, Indonesia, Singapore,  Brunei and now, the first outlet in Middle Easy in Dubai UAE and very soon in  rest of UAE, Kuwait, KSA and Bahrain.

As a brand, Kenny Rogers Roasters advocates healthy eating as reflected in its brand tag line “less fat...less salt...less calories”. 

Kenny Rogers Roasters restaurants offer a casual dining environment with rotisserie roasted chicken as the main core item, while complemented by a variety of hot and cold side dishes. These dishes include muffins, jacket potatoes, vegetable salads, pastas, soups, desserts and beverages.

Fresh chickens are marinated with citrus, herbs and spices. Then they are slowly turning over a rotisserie fire, allowing fat to escape, while sealing in the roasted flavor.

Kenny Rogers Roasters restaurants are brought to Middle East by the Trade Links Group of Kuwait having investments in many industry Sector.