Imdaad to highlight green initiatives at Dubai Winter Festival

Dubai, United Arab Emirates, December 13, 2015 - Imdaad, a leading provider of integrated Facilities and Environment solutions in the GCC, has announced its participation in the Dubai Winter Festival (DWF) to be held from December 17 to 19, 2015 at the Dubai World Trade Center. As the box office sponsor of the event, the company will showcase its environmental activities under Be’ati, which is a vital component of the company’s Corporate Social Responsibility (CSR) initiative. 

Imdaad and Be’ati will be throwing the spotlight on Khaddour, the fun-loving green leaf character, as part of an educational program organized for DWF. Khaddour will be treating the kids to a fun-filled afternoon with a live performance at the Main Stage of the venue at 5:15 pm on all three days of the event. In a series of lively and entertaining games, Khaddour will show children how they can play a more active role towards the preservation of natural resources. A number exciting activities awaits the attendees along with thrilling prizes that will also be given away with other goodie bags.

Jamal Abdullah Lootah, CEO, Imdaad, said: “We are happy to be part of this year’s edition of the Dubai Winter Festival which is one of the most highly anticipated event of the festive season. We believe that DWF will provide us with the ideal platform to present Khaddour to large number of families from across the emirate in line with our efforts to promote awareness on environmental issues to children in a fun and relaxed atmosphere. Through Khaddour we will help educate children and create stronger awareness about the environment and recycling of waste at the grassroots level through interactive games.”

During DWF, Khaddour will roam the event venue to meet kids and educate them on the importance of recycling and the global efforts to protect the environment. Khaddour is a vital component of Imdaad’s flagship CSR program, Be’ati, which means ‘My Environment.’ Be’ati was launched in 2009 to improve awareness on key environmental issues facing the planet and the importance of waste segregation among children. The program was developed to cultivate eco-friendly values to 30,000 students aged four to six.

DWF is currently on its fourth year and is considered to be the largest weekend event of the festive season. The event will feature a host of exciting activities and performances in line with the season’s festivities such as the Christmas tree lighting, pantomime, ice skating rink and more. DWF will host a large number of exhibitors displaying a wide range of products and a selection of restaurants that visitors can enjoy.