Aswaaq Celebrates The UAE Innovation Week by Showcasing the Future of Retail Shopping

• Smart Shopping to Revolutionize the Retail Shopping Experience

Dubai, United Arab Emirates: 24 November, 2015- aswaaq is celebrating the UAE Innovation Week by showcasing how the retail shopping experience will be in the near future by using advanced technologies.

The UAE Innovation Weeklaunched by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai, seeks to promote the best in ideas on innovation from the spectrum of government and private sectors, as well as from the public.

Aswaaq will be usingvariant technologies at the Al Badaa community mall that will showcase its innovative concepts the company is developing. The concepts are centered around three pillars, which include approaches that aims to create interactive shopping experience, smart ways to exhibit information through a creative digital ecosystem, in addition to innovative energy saving methods.

Yousef Sharaf, CEO of aswaaq, said: “We are proud to participate in the UAE Innovation Week, it’s a great opportunity to showcase our thinking on how our stores will be in the near future.” He added: “Our innovation aims to empower customers with information to enrich their shopping experience, and we will do that through deploying advanced technologies that will enrich their visits to our stores.”

The technologies exhibited will show the aswaaq’s Smart Shopping methods that will enable customers to shop smart without using cards, cash or mobiles, the matter that will enhance the company’s overall operations, and contributes to the UAE’s innovation efforts.