HP to Showcase New PCs and Printers at GITEX Shopper 2015

DUBAI - 4 October 2015 – HP has confirmed its participation at GITEX Shopper 2015 and will be introducing its latest PCs and printers that cater to consumer’s demands for stylish, powerful and versatile products that offer great value.

It will be the eighth year that HP has participated in the annual event, the largest consumer IT and electronics sales expo in the Middle East, which celebrates its 25th anniversary in style between 3-10 October at the Dubai World Trade Centre.

“GITEX Shopper has become a powerful platform for both retailers and consumers across the region,” said Mathew Thomas, general manager, Printing and Personal Systems, HP Middle East.  ”It is a chance for HP to not only showcase our brand, but also to offer consumers innovative products.”

“There is more choice now than ever before, but with the continued loyalty of our customers, combined with strong relationships we have with our retail partners, we will continue to be a leading player in the market” he added.

HP will be showcasing its newest Consumer PC line-up which will include the HP Pavilion x2, HP Spectre x360 and the 15.6-inch HP Pavilion notebooks.
The accompanying Commercial line-up will include Elite product family, including the HP EliteBook 705 series – the thinnest and lightest notebooks in their class[i] – stylish All-in-Ones (AiOs), and the world’s smallest business-class desktop, the HP EliteDesk 705 and 800 G2 Desktop Mini, as well as the New Pro Series for SMBs.

In addition from HP’s Print portfolio, featured products will include the new HP DeskJet Ink Advantage printers offering more choice for affordable, HP-quality printing and new LaserJet Printers and MFPs which offer businesses performance and security in a sleek package. Three new enterprise class LaserJet printers that deliver increased protection against malicious attacks will also be featured, In line with HP’s strategy to provide the deepest security across PCs and printers.

HP will be located on Stand SS1-4 at Sheikh Saeed Hall 1 where they will be demonstrating their latest products and inviting customers for a hands-on experience during the exhibition.