Eros Group Enters eCommerce Arena with Launch of New Online Shopping Portal

Dubai, United Arab Emirates, 29 September 2015: Eros Group - the sole distributor of world-renowned brands including Samsung, Hitachi, TCL and Linksys, has launched a new online shopping website allowing customers to purchase everything from mobile phone accessories to home theatre systems and washing machines online for the first time. 

The new website, which can be found at www.erosdigitalhome.ae, offers a range of products including home entertainment, mobiles, tablets, appliances, computers and accessories. It also features a deals section where customers can find the latest promotions, new arrivals and discounted items. 

Eros Group, which was recently named Superbrands “Brand of the Year” for 2015, provides free product insurance, free shipping, easy returns, cash on delivery and installments on all purchases made through the website. 

As an introductory offer, customers will receive AED 50 off their first purchase of over AED 200.  

Deepak Babani, CEO, Eros Group: “eCommerce is rapidly expanding in the region due to the increased confidence in online sales and we expect to see this strengthen over the next decade. As one of UAE’s leading electronics distributors, we have built a strong and enduring relationship with our customers. It goes without saying that peace of mind is of the utmost importance when shopping online. Consumers want simplicity and convenience and our presence in the eCommerce arena brings with it the same credibility and superior service that is provided by Eros Group offline.”

Niranjan Gidwani, Deputy CEO, Eros Group said, “With the increasing growth in internet penetration and more and more users going online to shop, we feel that now is the perfect time for us to take the digital leap. The online opportunity for Eros Group has huge potential and we are excited with the opportunity and have some exciting online retailing offers.”
 
eCommerce is the process of buying or selling of products or services on the internet by secure connections. In the Arab region, eCommerce payments are growing faster than anywhere else in the world. 

Worldwide e-commerce sales are expected to reach $1.7 trillion by end of 2015. In the United Arab Emirates, the largest e-commerce market in the Middle East, eCommerce is worth about $2.5 billion a year, and is expected to grow to $10bn by 2018, according to research firm Frost & Sullivan. 

With a dynamic young population and one of the highest global per capita internet penetration levels, the online spending potential in the UAE is quickly emerging as one of the highest in the world.

Mr. Babani added “The launch of our eCommerce venture is a key component of our growth strategy and a natural progression towards delivering growth and trusted service to our burgeoning consumer base across the UAE.”
Eros Group is today standing tall as an organisation with more than AED 4.5 bn in revenues, 33 retail stores across UAE, 15 world-class brands in its portfolio, and industry recognized awards. Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East.