Meltwater to host marketing debate series ‘Brain Food' in Dubai for the first time

Dubai, UAE; September 08, 2015: Global media intelligence solutions firm Meltwater will host its ‘Brain Food’ conference series in Dubai for the first time on September 14th. Meltwater has held Brain Food conferences previously in San Francisco, Cape Town, London, New York and Johannesburg.

Called "Brain Food: Tasty Marketing Debate", the event in Dubai will explore a range of marketing topics with a number of key speakers on hand to discuss digital trends and marketing strategies. The speaker line-up  includes  Omar Rostom, Digital Marketing Manager at Microsoft Mobile for Near East, North Africa, Levant, and Emerging Asia; Karima Berkani, Marketing Manager at UBER;  Laura Chaibi, Head of Digital Research at MBC Group; and Mohammad Alazzeh, Senior Performance Media Manager at Dubizzle. The speakers will share their insights on building successful, high impact and influential strategies.

The event, which will be held at the Shangri-La on Sheikh Zayed Road, will be a debate on fresh, hot marketing topics, followed by a discussion with the speakers. The main focus of the event is Digital Marketing: the role of technology in marketing and the challenges of getting it, guiding it and growing it in today’s hyper connected world. Some of the hot topics include *What does it take to be successful in the digital space *What digital trends are transforming communications and marketing strategies? *How can brands identify and manage the right influencers?

According to Zubair Timol, Area Director for India, Middle East & Africa at Meltwater, “With the rise in social media users, the regional marketing and advertising landscape has changed. The aim of Brain Food is to bring together leading marketing influencers and professionals for an insightful debate on the future of digital marketing. The event will highlight the power of online driven decision making and how to understand it in order to create the right digital and marketing strategies.”

Attendees will also get an opportunity to experience Meltwater’s new Media Intelligence platform in action. Meltwater will use it to provide real time data on the issues being discussed. The event is exclusive for senior marketing / corporate communications / social media managers and above as well as media professionals.