Lancôme Middle East teams with 6 influencers for 'Smile' campaign

Dubai, September 5, 2015: In September 2015, Lancôme welcomes the latest edition to the iconic La Vie Est Belle franchise, La Vie Est Belle Intense. La Vie Est Belle owes its success to the declaration of happiness, in the form of a universal positive message that every woman can believe in- a historic bottle that expresses the emblematic, resolute form of a smile, as a true symbol of joy.

To celebrate the launch of La Vie Est Belle Intense, Lancôme Middle East is thrilled to announce collaboration with six stunning women in UAE that truly embody the very essence of the fragrance for the “Smile with Sephora” campaign.

Alreem Saif, Kat Lebrasse, Mthayel Al Ali, Nadya Hasan, Zahra Lyla, and Zeina Abdalla have joined to illuminate Sephora Dubai Mall and Sephora Mall of Emirates by showcasing their captivating smiles on the screens from September 1st to September 14th, 2015.
Patrons are invited to Sephora during this time to share their smile at our custom photo booth and enjoy La Vie Est Belle Intense, #thefragranceofhappiness

About our ‘La Vie Est Belle’ Ladies

Alreem Saif @alreemsaif
Former beauty editor and current beauty aficionado, Alreem is the go to Emarati girl for your expert advice on all things makeup and fragrance. A trusted source and opinion leader to a following of over 90,000, her source of joy is going against the grain and following her dreams and passions.

Kat Lebrasse @lebrasseacoeur
Kat Lebrasse is not your everyday girl next door. Fashion stylist and new mom on the go, between attending collection previews, launch events, shoots, changing diapers and prepping for her blog www.lebrasse.com, Kat finds the happiest moments are spending quality time with her family.

Mthayel Al Ali @mthayelalali
Born and bred Emarati, Mthayel is a force to reckon with. At her tender age, Mthayel takes pride and joy in setting up her own creative agency, Tkhayyal Creative Marketing. Specialized in social media advertisement and campaigns, Mthayel truly believes that imagination can take you anywhere!

Nadya Hasan @thefierce_nay
Nadya’s ability to create synergy with the East and West, high street and high end, and international and local designers has set her apart as a leading influencer in the region. Her greatest source of happiness and inspiration though is through her numerous travels immersing herself in arts, culture, and food!

Zahra Lyla @zahralyla
Graphic Designer by day and fashion ‘it’ girl by night, Zahra’s rise to a renowned figure in the industry comes from a deep rooted passion in arts, design, beauty, and fashion. When she’s not creating Pinterest worthy editorial content for her blog, www.lylalovesfashion.com, Zahra is happiest when she is around her support system of family and friends.

Zeina Abdalla @zeinaabdalla
As one of the first established and most successful digital photo booth and events companies in the Middle East, Zeina’s fishfayce and Moushii are now house hold names. With managing two companies and her family, Zeina’s most content moment of the day is the energized and refreshed feeling after a great workout.

About La Vie Est Belle Intense

La Vie Est Belle takes on a new composition enriched with never-before-experienced notes. As ever a refined, gourmand iris, this Intense version of La vie Est belle adds two major assets to the composition: intriguing tuberose and exquisite hazelnut. Dominique Ropion and Anne Flipo, the two perfumers who imagined La Vie Est Belle and every one of its incarnations, reconsidered the composition to bring out certain accents as well as even more body and new-found density.

To highlight the fragrance’s intensity, the bottle is adorned with a deep purple lacquer, swathing its majestic glass-weight in a luminous, shimmering halo. The fragrance appears to blush with ever more exquisite, refined pleasure. The most radiant of interludes infused with pure pleasure: the moment has come to experience La vie Est belle, even more Intensely.

Julia Roberts who has been with the house of Lancôme since 2009, is the emblematic face of La Vie Est Belle.

SMILE WITH SEPHORA- Credits
Makeup by Lancôme – Dania Bawab & Joven Colada
Photography by Tina Patni for Lancôme 2015
Hair by Angelina at Pastels Salon