Juicy Couture Launches its First Abaya in the Middle East

Dubai, UAE, 19 August 2015: Casual luxury lifestyle brand, Juicy Couture introduces its first Abaya to the brand’s Middle Eastern customer – coming to Juicy Couture stores this fall 2015.
 
The Abaya design mixes traditional Arabic style with Juicy Couture’s signature glam. Made from pitch-black velveteen and stretch satin, both the Abaya and complementary Sheila are hemmed in gold piping and embellished with over 1,250 crystal rhinestones and gold dome studs. The iconic Juicy Couture crown is also prominently featured on the back of the Abaya.

Juicy Couture is a glamorous and irreverent lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its heritage as a casual luxury staple, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs.
 
Rajiv Suri CEO at Majid Al Futtaim – Fashion said, “Majid Al Futtaim Fashion is delighted to be able to introduce the region’s first Juicy Couture Abaya. It is our goal to continue to introduce innovative fashion forward designs to the region. This introduction fuses the styles of the Middle East and California bringing a unique and glamorous item to the Arab fashion community.”
 
The Abaya will be available in Juicy Couture stores as part of the Fall 2015 collection. Majid Al Futtaim is the exclusive distributor of Juicy Couture in the Middle East. Stores are located in Yas Mall, The Galleria and Marina Mall in Abu Dhabi. In Dubai, branches can be found in The Dubai Mall, Mall of the Emirates, Marina Mall, City Centre Deira and City Centre Mirdif. There is also a branch at Al Ain Mall, in Al Ain.