MASAT launches Ramadan initiative across its communities aimed at helping blue collar workers

The Realise-A-Wish initiative is designed to encourage residents to help those in need this Ramadan

Dubai, UAE, June 2015: This Ramadan, MASAT, Dubai Properties Group dedicated portfolio management company, is calling on residents of its communities as well as the wider public to embrace the spirit of giving during the Holy Month through its Realise-A-Wish initiative, which is designed to brighten the lives of UAE workers.

The initiative aims to collect donations throughout MASAT’s communities that will go towards helping blue collar workers realise a personal wish during the Holy Month. The wishes range from the need for medical care for a family member, access to tuition fees for a son or daughter, flights to travel home and see family members, through to vital support in other areas.

Commenting on the campaign, Sahar Al Ansari, Executive Director - Real Estate Management in MASAT said: “Ramadan promotes generosity and compassion towards the less fortunate and we hope the Realise-A-Wish initiative inspires our residential communities and the wider public to help change someone’s life for the better.”

“The initiative is part of MASAT’s wider CSR initiatives and underscores its commitment towards the welfare of construction workers in the UAE,” she said.

The hopes and dreams of workers have been captured through a series of short videos which will be featured on www.realiseawishinitiative.ae throughout Ramadan and those who receive the most support (via an online register) will see their wish realised post Eid. The greater the support from the public and more donations received, the more wishes realised.

“For every pledge of support received, MASAT will also make a contribution to bring hard-working individuals’ wishes to life. We hope that our support for this campaign will drive donations and, that by enabling workers to tell their own stories through inspiring videos, people will see the true value of their generosity.”

Those wishing to contribute towards the campaign can donate at one of MASAT’s residential communities throughout the Holy Month. These include; Layan Dubailand Community Centre, Al Khail Gate West Zone Supermarket, Ghoroob Property Management Office and Shorooq Property Management Office from Sunday to Thursday, 9.00 am - 3.00 pm.