Al Hilal Bank honored by ‘Zayed Giving Initiative' for its ‘Heart to Heart' Ramadan campaign

UAE, July 6, 2015 - Al Hilal Bank was honored by the Zayed Giving Initiative in appreciation for its collaboration in launching the ‘Heart to Heart’ Ramadan charity campaign during the ‘Zayed Humanitarian Forum’ that was held recently in Abu Dhabi. The trophy was handed over by Dr. Adel Al Shamry, CEO of the Initiative. The campaign aims to draw medical and moral support for children with congenital heart diseases, especially those whose families are financially underprivileged. The campaign is part of a bigger CSR platform ‘Joud Bil Khair’ (‘do good’) that was launched by Al Hilal Bank a year ago.  

Mohamed Jamil Berro, Group CEO, Al Hilal Bank, said: “We thank the Zayed Giving Initiative for this honor and for considering us a valued partner who shares the same commitment in promoting the spirit of humanitarianism, particularly in community health development. The ‘Heart to Heart’ campaign exemplifies the modern way of giving, volunteerism and promoting the virtues of Ramadan. We look forward to cooperating with the Initiative on other social causes, especially those that give hope to the needy, sick and in need.”

The main goal of the ‘Heart to Heart’ campaign is to fund the surgeries of 10 children with congenital heart diseases. Its other activities include mobile medical checkups supported by the ‘Forsan Al Khair’ team of volunteer employees from Al Hilal Bank and awareness and social media drives. It continues Al Hilal Bank’s tradition of conducting corporate social campaigns during the Holy Month in order to give back to the community and encourage volunteerism and philanthropy. In 2014, the bank donated AED 1 million to over 10 charities across the UAE during its ‘Joud Bil Khair’ launch.