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    Featured in Fashion
    Weekend Max Mara SS 21 - FÊTE CHAMPÊTRE

    June 21, 2021:  The countryside in summer conjures images of a relaxed pace surrounded by nature in all its glory. In this vein, Fête Champêtre is an effervescent and free-spirited capsule, inspired by the recent Cottagecore movement for which young city people look to reconnect with the authentic, ancestral country life. The outcome is a bold and beautiful lineup of summer dresses and separates, infused with artisanal impact – in which vivid hues and painterly florals are graced with ruffles and ribbons while intricate passementerie and lace add charming flourishes to voluminous silhouettes.  Designed for women eager to enjoy the unbridled pleasure of outdoor activities, each standout piece channels  modern femininity to wear from the office to a garden party. In short, fabulous and functional.  

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    Beach, Bar and Beyond

    The secret to 24/7 summer style?  Opting for pieces that can switch gear effortlessly from day to night, off-duty to on. Flat mettalic sandals offer the perfect blend of glamour and comfort. Silk stoles come in vivid colours from the seasonal palette. With its fluid style, they can be worn in a variety of ways and adds a special touch to occasional outfits and everyday looks.

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    Sunny PG

    June 20, 2021:  Moving into the summer season, Purificacion Garcia curates a special selection featuring accessories and kaftans in vibrant colors perfect for the occasion. The selection features some of the brand’s most iconic bags including renowned designs such as the Homenaje Trenzado, Cartagena and Veracruz in colorful tones including citrus orange, vibrant red and blue. Special attention to detail has been given to these must have accessories as some of them have been embroidered recreating the brands logo, iconic cube as well as creative motifs. Purificacion Garcia also offers a selection of exquisite kaftans with playful motifs for daytime wear in light fabrics for the warmer temperatures. The jewelry remains a summer staple complimenting the collection with multicolored necklaces and earrings truly capture the ......read more

    Adidas Launches the Latest Adizero Footwear, Evolving Fast for the Road and the Track

    Dubai, June 17, 2021: adidas has revealed the latest evolution of adizero footwear built for speed on the road and the track. Led by the next iteration of adidas’ record-breaking elite performance shoe, the ADIZERO ADIOS PRO 2, and introducing the all-new ADIZERO BOSTON 10, and ADIZERO PRIME X, the running shoes will be worn by some of the world’s fastest this summer.  ADIZERO ADIOS PRO 2 The ADIZERO ADIOS PRO 2 features two-layers of re-sculpted LIGHTSTRIKE PRO midsole – a revamped construction to support with energy return. Signature carbon infused ENERGYRODS are designed for a more anatomical driven transition, limiting energy loss. This summer, the ADIZERO ADIOS PRO 2 is set to be worn by some of the world’s fastest athletes including Peres Jepchirchir, Joyciline Jepkosgei and Rhonex ......read more

    Irthi Collaborates with ‘QASIMI' Brand to Launch Emirati-inspired SS22 Ready-to-Wear Collection

    Traditional Emirati crafts of Safeefah and Faroukha practiced by Irthi Contemporary Crafts Council’s women artisans inspire new Spring/Summer 2022 collection of iconic London fashion brand Sharjah, 15 June 2021:  Exquisite traditional weaving and macramé techniques hand-made by Emirati women artisans from the Irthi Contemporary Crafts Council have inspired the handcrafted garments and accessories of iconic London-based fashion brand, QASIMI’s Spring/Summer 2022 collection. QASIMI’s collaboration with Irthi, an affiliate of the NAMA Women Advancement Establishment, draws upon its Middle Eastern heritage. The new collection celebrates the work of the Council’s artisans, who are part of its ‘Bidwa Social Development Programme’, by developing garments and accessories using the traditional ......read more

    5 Lovely Summer Outfit Ideas for 2021

    13th June 2021, Dubai, UAE:  The season of sunshine, beach and brunches is finally upon us, but what to wear while you’re living your best summer life? When it comes to fashion, "less is more". This is the season where you can mix and match the warm-weather staples you probably already have.  MAX’s Summer Romance collection will fill your wardrobes to the brim with exciting basics, creating a stylish arsenal to help you create summer outfits that wow.   Whether you rock a dress or dress up your favorite tee with palazzo pants, follow these MAX experts’ lead when it comes to summer style:   1. A dress makes for a head-turning take on the easiest summer look out there. For a classic look, opt for an easy-breezy printed Maxi or Midi dresses. No matter what your print of choice, ......read more

    Max&Co. - Jump to it!

    June 06, 2021:  Enter the all-in-one! Here are the best options for an outfit that you don't have to overthink. The most appropriate time to wear this chic look is the summer time. Here you can find a great compilation of stunning, must-have jumpsuits in satin or jersey to wear from day to night.  

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    Summertime Essentials

    June 06, 2021:  Summertime is an invitation to enjoy the Alegría de Vivir characteristic of the House of Herrera. Sunsets, a refreshing breeze, or the smell of sea salt provide the perfect setting that always comes to mind when remembering those special moments.  Such summertime memories have been the inspiration behind the pieces that Carolina presents for high summer.  Pieces that are designed not just for those who enjoy rest and relaxation. Bags have been handcrafted using different artisanal techniques in our Leather Atelier in Spain and accessories reflect House icons such as Carolina’s initials, the Toucan or Polka Dots; all reinterpreted in different formats.  The essence of the season is reflected in different prints, shapes, and fabrics which playfully position Carolina’s initials ......read more

    5 Fashion Must-Haves for Kids This Summer

    6 June 2021 - Dubai, UAE: Style doesn’t have an age limit. No matter how young they are, children can still look fashionable and trendy. That said, it can be tricky to find stylish, weather-appropriate clothes for your kids without breaking the bank.  The turn of the season means warmer weather and more outdoor play, so dressing your kids for summer is all about combining the fun with the practical. MAX experts offer tips for young style icons-in-the-making for when they want to dress in a cute and casual way, while also remaining playful and fun. 1. Patterns, especially floral, are a spring style stand-by. A simple pattern can be used as a neutral and matched with a variety of colors. Using a subtle pattern in both dresses and tees adds interest to your kids’ wardrobe while meaning it can last and match with their ......read more

    Dive into Summer Style with Pandora

    June 01, 2021:  Hello, summer! This season, Pandora captures the essence of summer with new designs inspired by sun-soaked days by the sea. A time of free-spirited joy and adventure, summer calls for vivid sunsets and ocean waves. Pandora’s latest launch celebrates the season with two colourful new charms, a bracelet inspired by sparkling ocean waves, plus a pendant and earrings featuring freshwater cultured pearls.  Style different metals and materials together, stacking on bracelets and charms in a medley of cool and warm tones, or layer freshwater cultured pearl pendants for effortless summer elegance. “The ocean is a massive underwater wonderland full of diverse life,” say Francesco Terzo and A. Filippo Ficarelli, Pandora’s VP Creative Directors. “Our new ocean-themed designs represent a ......read more

    Ralph Lauren Presents “All or Nothing at All”

    Featuring the Musical Talents of Janelle Monáe   May 31, 2021:  Ralph Lauren will celebrate the Spring 2021 Collections through an immersive consumer-first digital experience featuring a musical performance by Janelle Monae. Set within the iconic Beverly Hills Flagship, Janelle will perform a musical set, kicking off with her interpretation of the iconic love song “All or Nothing at All.”  “My designs have always been about creating a world that is beyond fashion, a world of romance and timeless sophistication. For Spring 2021, my collections for both men and women intertwine those feelings and express a personal style that is modern and enduring.” —Ralph Lauren The Ralph Lauren Spring collections evoke a sense of romantic sophistication dreamt up in the mysterious mood of a ......read more

    Turn Up the Volume!

    May 25, 2021:  Mid-length, swishy skirts offer ease and elegance in equal measure, for a fresh style for summer. Statement skirts are surprisingly versatile, dress yours down with a bright boxy or logo T-shirt.  

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    Max&Co. SS 21 - Summer Prints

    What better way to welcome the arrival of summer than in joyful prints?   Tropical flowers bloom on elegant cotton jersey top, enriched with embroidery and beads.    Fresh and crisp, the printed dresses in cotton poplin are the perfect choice for warmer days.  

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    Spring / Summer 2021 ‘Belmonde'

      An ode to life – to the beautiful moments we create together. May 20, 2021:  Unapologetically free-spirited, transcendently bold, and wildly enchanting – The scene is set in the late sixties in Saint-Tropez, the era’s playground and the golden-age of Godard’s New Wave Cinema - where women play the lead and leave a long-lasting impression. A storyline as told by on-screen femme fatales, a series of unexpected adventures on the French Riviera – a place where one goes to get away from it all, but also to get noticed. The Kristina Fidelskaya Spring / Summer 2021 collection is entitled 'Belmonde' - inspired by the charisma & magnetic persona of famed French actor Jean-Paul Belmondo, and the cinematic characters he played through the sixties and seventies -  as well as a ......read more

    THAT Concept Store adds Nemozena to its Long List of Exclusive Luxury Brands from Across the Middle East

    • Born and based in Dubai, Nemozena joins THAT Concept Store’s ever-evolving fashion collection • THAT Concept Store continues to make the Middle East its fashion muse and support local designers    Dubai, United Arab Emirates, May 18, 2021: Dedicated to supporting local creatives, THAT Concept Store – an innovative and home-grown approach to retail from the creative thinkers at Majid Al Futtaim – is making the Middle East its fashion muse with its latest fashion brand launch. The recent collaboration with Nemozena will mark another milestone for the Dubai-based womenswear label as it grows its regional presence whilst adding to THAT Concept Store’s boundary-pushing couture collection.   Nemozena was born and based in Dubai and prides itself on bespoke craftsmanship small ......read more

    Summer Is a Party With Max&Co. Maxi Dresses

    May 16, 2021:  Balmy evenings require dreamy pieces to wear. Summer party season is sorted with an edit of long dresses. This maxi dress available in 3 bold colours is made from a fresh and airy vegetable textile fibre. In a flared cut with thin shoulder straps, it has detailing from small folds along the neckline on the back. Inset pockets, cotton lining.  

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    6 Stylish Fashion finds for your Modest Wardrobe

    16 May 2021, Dubai, UAE:  Modest outfits are popular among many women who embrace a fashion-forward lifestyle while adapting and balancing their values with culture and sophistication. Trendy, casual outfits for fashionistas, are made with special intention of offering the perfect blend of modesty and style.  Those who love modest fashion consider abayas their go-to outfit for everyday wear. If you're looking for new designs to up your modest wear game, MAX experts are here to help:      1. Invest in pieces that don't require a lot of layering and pastel shades that look invigorating in the summer season. Created with long sleeves, floor-length hemlines and opaque fabrics, these beautiful quartz pink maxi dresses can be worn on their own – no layers necessary.  2. Opt ......read more

    Alma Nova Opens its Doors at Doha Festival City

    May 09, 2021:  BiancaNera Group one of the leading multinational retail companies in the fashion industry with more than 25 branches in the Gulf region and neighboring Arab countries has added ALMANOVA a new bridal Boutique to its existing family in Qatar. Alma Nova following the footsteps of its flourishing predecessors Hera, Aura, Bianca Nera Department Store & AVA has opened its doors at Doha Festival city on the Ground Floor level in the VIP area.  Because every bride to be deserves excellence on her big day, Alma Nova offers you stylish, modern and stunning bridal dresses made out of luxurious fabrics with fashion-forward trends. Alma Nova is a fresh young brand introducing refined, modern and sophisticated designs. Beside the huge collection of wedding gowns, Alma Nova is the perfect bridal boutique ......read more

    The Gorgeous Flower Co turns 6!

    ·        The only fresh cut flower company in the ME to offer a 5-day freshness guarantee & a no quibble returns policy.  ·        Their selection also comprises dried flowers, pampas & cotton stems that are eco friendly & last for months.  [Dubai, 9 May 2021] [The Gorgeous Flower Co.]  The Gorgeous Flower Co – the only fresh cut flower company in the Middle East to offer a 5-day freshness guarantee celebrates its 6th anniversary this month! Since its launch in 2015, the Gorgeous Flower Co and their enthusiastic team of florists have been dedicated towards creating custom or pre-designed floral arrangements for special events, weddings, large events, corporate events and of course for no reason at all! “The Gorgeous Flower ......read more

    Carolina Herrera Presents Regionally Exclusive Insignia Rings*

    May 04, 2021:  Carolina Herrera presents the exclusive Ramadan Insignia Rings Collection, launching at the Insignia House pop- up located at Faisalyah Mall, Riyadh on 23nd April.  2015 saw the birth of Insignia to celebrate the 35th anniversary of the House of Herrera. Originating in a bracelet that combined the C and the H of Carolina’s initials, it became a new emblem and a key piece that represented the values that have defined the brand over the years. The bracelet led to a jewelry collection that has continued to evolve, with rings playing an essential and prominent role. Insignia Rings Bag transforms these into a distinguishing feature, as they bring their own personality to a design that intentionally fuses the artistry of the hardware with the expertise with which the House’s exclusive leathers are ......read more

    Weekend Max Mara SS 21 - Nature Stills

    May 03, 2021:  Soothing and versatile, the many hues of Mother Earth inspire the new season tinged in a palette of delicate neutrals that channel an understated elegance. Imagine an authentic and distinctive organic feeling that is at once on-trend and timeless. Handsome basics, including lightweight coats, dusters and logoed trenches in roomy, deconstructed silhouettes radiate a sense of ease and laid-back sophistication.   Tossed over wide-legged trousers or midi skirts, often in contrasting colors such as periwinkle green or in subtle checked textures, they are perfect to stay stylish even during the brusque weather changes, typical of the spring season.  

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    Be One of a Kind With Your Eid Lookbook and Gifting Guide From YOOX

    This Eid, set yourself apart with some of the most unique pieces from YOOX.    These items are one of a kind, so don’t let the pieces you always loved get away!    There’s only ONE left, and it has to be yours.  For a festive house, or a unique gift, YOOX has curated a guide for all your house essentials this Eid.  For your little ones, YOOX has an entire section that will make any child Eid ready! 

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    Sweeten Your Spring Look With Candy Colours

    April 27, 2021:  Add flamboyancy and fun to your spring selection with playful candy colours.  The Max&Co. candy crush wardrobe includes full taffeta skirts, satin dresses, hooded knits, vests and caps.  

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    Max Mara Atelier F/W 2021-2022

    The revolutionary tradition: the timeless coats of the Max Mara Atelier Collection April 26, 2021:  There’s an artist who draws the world without using paint, inventing it through the signs and materials of the real universe, in which tradition becomes revolutionary: Jannis Kounellis has given a romantic, sensual shape to contemporary life. The Max Mara Atelier FW 2021/2022 Collection takes its inspiration from the experimentation by Kounellis, for twelve coats that open up new tailoring perspectives, in which shapes and volumes express the essence of contemporary yet classic style and the pleasure of everyday luxury. Coats skilfully tailored by hand that take on board the imperfections of the artistic universe of Kounellis, in which the value of research becomes an alchemy that shapes a new season of outerwear in ......read more

    Carolina Herrera Presents Regionally Exclusive Insignia Rings

    April 25, 2021:  Carolina Herrera presents the exclusive Ramadan Insignia Rings Collection, launching at the Insignia House pop- up located at Faisalyah Mall, Riyadh on 23nd April.  2015 saw the birth of Insignia to celebrate the 35th anniversary of the House of Herrera. Originating in a bracelet that combined the C and the H of Carolina’s initials, it became a new emblem and a key piece that represented the values that have defined the brand over the years. The bracelet led to a jewelry collection that has continued to evolve, with rings playing an essential and prominent role. Insignia Rings Bag transforms these into a distinguishing feature, as they bring their own personality to a design that intentionally fuses the artistry of the hardware with the expertise with which the House’s exclusive leathers are ......read more

    Weekend Max Mara - Ramadan 2021

    Celebrate the month of Ramadan in graceful style  From fluid dresses, suits in printed pure silk crepe de chine, to accessories including the remarkable clutch Pasticcino Bag made of natural raffia.   Shop for these Ramadan-inspired looks by Weekend Max Mara.    

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    Max&Co. - Ramadan 2021

    Make this Ramadan more stylish   United Arab Emirates -  April 20, 2021:   From St. Gallen embroidered cotton dress, crêpe jersey jumpsuits, to accessories including the sequin bucket bag, check out for these Ramadan-inspired looks by Max&Co. Available at Dubai Mall boutique.    

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    Muse Launches Exclusive Rewards for an Exceptional Ramadan

    United Arab Emirates -  April 19, 2021:   MUSE, Chalhoub Group’s loyalty programme, is bringing its members exclusive rewards and experiences this Ramadan when they shop at beloved brands across the UAE, Saudi Arabia and Kuwait. In line with their continuous efforts to offer elevated benefits to its members, MUSE has released a fresh set of remarkable rewards redeemable on the MUSE App throughout the Holy month for those shopping at any of their 40+ brands, region-wide.   To unlock one of ten rewards, members must shop 500 AED+ (or its equivalent in Kuwait and KSA) at any of the beauty, fashion, and lifestyle brands within MUSE, such as Level Shoes, Swarovski, L’Occitane and more. With rewards ranging from cooking and fitness subscriptions to free beauty treatments and spa passes, the Ramadan rewards ......read more

    KIPLING SS21 Collection

     

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    THAT Concept Store Lights Up the Holy Month with In-Store Decorations, Immersive Experiences and Exclusive Gifting Options

    • THAT reveals its most luxurious edit yet, just in time for Ramadan   Dubai, United Arab Emirates, 15 March 2021: Leading the way in the future of experiential retail, THAT Concept Store is putting a new twist on Ramadan by refreshing the traditional spirit of giving, sharing and connecting.    Welcomed in-store by beautiful lanterns and decorations, visitors will be able to find everything they need to celebrate Ramadan in style. From jewelry to homeware to signature scents for him and for her, THAT’s specially curated, ever-evolving collection of products means there is always something for all your loved ones to enjoy.   Cult favorites such as Nike and Dr. Vranjes line the shelves alongside home-grown brands and local artists. The Ramadan collection features modest fashion choices ......read more

    Ralph Lauren Debuts Team USA's Closing Ceremony Parade Uniform and Apparel Collection, Featuring First-to-Market Innovations in Sustainability

    April 15, 2021:    Ralph Lauren today unveiled the Team USA Closing Ceremony Parade Uniforms and apparel collection for the 2020 U.S. Olympic and Paralympic Teams. For these Games, Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection. The Company has developed and invested in ground-breaking innovations in sustainable materials and manufacturing technologies that will debut with this collection and will have global, industry changing implications. “Following a year marked by isolation and strife, this summer’s Games are a true testament to the resiliency of the human spirit and the universal power of sport to energize and unite the world,” said David Lauren, Chief Innovation and Branding Officer and Vice Chairman of the Board. “As we come ......read more

    Go Twinning With Your Little Ones This Ramadan

    United Arab Emirates -  April 14, 2021:   The #twinning craze has taken over the world and what started off as a fashion statement for actual twins is being flaunted by couples, siblings, parent-child duos. The new trend embraces synchronized colors, trendy prints, and matching outfits.    There’s nothing sweeter than a coordinating mom and daughter look – and if you are planning to sport a twin avatar with your little one this festive season, Max’s Matching Moments collection makes doing that easier than ever. Expect to see perfectly crafted ensembles for every type of mother-and-daughter duo, from the elegant and the modest, to the minimalist and the playful.   Here are a few outfit ideas that will make twinning with your mini-me easy, accessible, and ......read more

    Max Mara Launches Exclusive Kaftan in the Middle East

    United Arab Emirates -  April 13, 2021:  In anticipation of the Holy Month of Ramadan, Max Mara is pleased to announce the launch of a kaftan, exclusively designed for the Middle East. Drawing inspiration from modest traditions, Max Mara’s silk ivory kaftan is decorated with an intricate colourful floral print. Its silhouette is sophisticated yet relaxed, with wide kimono sleeves and elegant side slits. The refined plastron is embellished with delicate jewels and an ornate stitched floral design, with beaded tassels to draw the draping neckline. Perfect for Ramadan gatherings, Max Mara’s kaftan is a timeless design, for the modern Middle Eastern Woman.  

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    Carolina Herrera Presents the Ramadan Collection

    April 08, 2021:  CH Carolina Herrera presents an exclusive Ramadan collection including bags, accessories, and shoes. The collection is characterized by limited edition versions of the brands most iconic pieces, reinterpreted to embody the spirit of the region while remaining true to the character and elegance of the CH woman.  Iconic bags such as Insignia Rings and Matryoshka Locked are reintroduced in exclusive textures and colors, offering subtle luxury with gold hints and accents, all handcrafted in the brand’s leather Atelier in Spain. These unique pieces translate elegance beyond ostentation, becoming something intimate that begins with a detailed process, from the choice of materials to the care with which our master artisans have crafted each bag, always aiming for perfection. Continuing the story, the ......read more

    Purificacion Garcia - Ramadan Collection 2021

    United Arab Emirates -  April 07, 2021:  Spanish fashion house Purificacion Garcia showcases a special selection of staple pieces for the Holy Month of Ramadan, designed to fit all styles and preferences with modest direction.  The brand presents this collection with a surprising twist by adding sophisticated elements inspired by Middle Eastern women. Loose silhouettes and creative designs are the defining traits for the season and the collection’s flowing garments used offer a twist between contemporary with modernity.  The exquisite collection proposes versatile pieces in playful prints capturing the essence of the brand including long shirts, tops, pants perfect for daytime wear and kept light for the warmer temperatures. While long wrap-dresses being key pieces from the selection welcome the ......read more

    Celebrate the Vibrant Colors and Festive Accents of Ramadan with Splash Collection

    United Arab Emirates -  April 07, 2021:   Splash, the Middle East’s largest high-street fashion retailer, unveils a stunning festive collection for the celebration of Ramadan and Eid. Whether you’re looking for an effortlessly chic outfit to enjoy your Iftar with family at home or thinking of surprising your loved ones with stylish Eid gift, Splash is your place as the brand is offering a wide range to celebrate the festive season with your family in style.  About Women’s collection: The womenswear festive edit is an elegant reinterpretation of traditional Arabic silhouettes. Summer bright is a color pop story inclusive of bright tropical, Pastel shades,  Festive green which includes range of beautiful dress have been combined with beautiful jewel tones of jade green and black ......read more

    TUMI Unveils Premium Capsule Luggage and Travel Collection Inspired by McLaren

    April 04, 2021:   TUMI, the leading international travel and lifestyle brand, today unveils its new collection designed and developed in partnership with luxury supercar maker and Formula 1 team, McLaren.    McLaren's designers, engineers, and racers travel thousands of miles around the world each year in pursuit of perfection. Just as each driver relies on their car to get them across the finish line, the team depends on their luggage and travel necessities to get them to their destination. That inspiration manifests in the superior made-to-last quality of the collection.     For over 45 years, TUMI has built a reputation for innovation, functionality and durable design, with a focus on optimising the journeys of Global Citizens.    Since announcing in 2019 that the two companies ......read more

    Kashkha Unveils its Exclusive Ramadan Collection

    Kashkha, a global retail brand for contemporary Arabic fashion, has unveiled its stunning limited edition Ramadan Collection. The gorgeous range of classic Jalabiyas, Hijabs and contemporary Modest Dresses draw inspiration from the rich Arabian heritage passed down through generations. Effortlessly blending the traditions of the region, exquisite embellishments are rendered in an array of delicate fabrics in soft neutral hues paired with floral and geometric patterns.   Relaxed and fluid silhouettes exude timeless elegance in imaginative styles.     Kashkha Management, stated, “We are thrilled to launch our Ramadan Collection purposely tailored around the needs of our customers. Ramadan is as much a time for self-reflection and spiritualty as it is for sharing wonderful moments with your friends and ......read more

    ALLSAINTS Opens a New Stomping Ground at the Dubai Mall

    · It’s time to zip up your leather jacket and buckle up your biker boots at a brand-new store in The Dubai Mall · Redefine your wardrobe with signature classics as well as the 2021 Spring Collection     Dubai, United Arab Emirates, April 1, 2021: Fusing culture, fashion and music in its own distinctive way, the contemporary, European brand ALLSAINTS is launching a brand-new store in The Dubai Mall. This will be its second location in the UAE, transporting shoppers to the back streets of East London with its gritty, urban aesthetic and range of effortless essentials.    Expect fresh interiors, clean lines and rows of vintage sewing machines as you peruse the sophisticated, minimalistic designs. More than just a British fashion house, ALLSAINTS reconceives the notion of a classic ......read more

    NIILI Ramadan Capsule Collection, 2021

     Modern Cultural Minimalism     United Arab Emirates -  March 30, 2021:  To commemorate the Holy Month of Ramadan, the house of NIILI, the UAE-based luxury womenswear brand, presents a unique capsule collection inspired by the rich heritage of the United Arab Emirates and its geographical and cultural visual poetry, fused with a symbiotic representation of the modern Middle Eastern woman.   The NIILI Ramadan capsule celebrates the union of two distinctive icons of the UAE’s culture and symbolism – palm trees and henna. The ancient art of henna design still plays an important role in the lives of Emirati women, who commonly cover their hands and feet in this natural dye for weddings and other religious events like Ramadan and Eid al Fitr.  Palm trees form an important part of ......read more

    Other Top Stories from Fashion
     
    Purificacion Garcia Mother's Day Selection

    United Arab Emirates -  March 08, 2021:    Purificacion Garcia offers a wide selection of gift ideas for Mother’s Day  ranging from scarfs, jewelry, bags and accessories.   ...read more

    Splash Launches Sustainable Basic Collection for Everyday Look

    United Arab Emirates -  February 23, 2021:   Explore Splash’s 100% eco-friendly basic collection, made with sustainable and responsibly sourced materials and fabrics, to complement your earth-conscious lifestyle. The extensive range offers sustainable wardrobe alternatives of high quality in timeless designs and styles. Invest in cool, classic pieces such as 100% Cotton plain V-neck t-shirts that form the foundations of your wardrobe. The women’s basic line-up features elegantly simplistic yet considered pieces, offering comfortable, versatile clothing for every ......read more

    5 Bag Trends to take over 2021 - Steve Madden

    Steve Madden is out with the trendiest arm candy to have by your side this season. From organizer purses for the practical to cylindrical bucket bags for the trendsetter, there's something for everyone.  Go ahead and get a stylish head start with trends that have been eye catchers on the runways and the streets alike. If you're a minimalist and like being organised then the utility bag has you covered, it's small and has separate sections to accommodate your essentials. For those who like to stuff everything you'd possibly need in a bag, then you have found your match ......read more

    The New Originals" for Spring 2021

    United Arab Emirates -  February 16, 2021:  The strength of the youth and their freedom to be authentically themselves is the attitude Steve Madden has adopted for its Spring 2021 Collection. Born out of a rebellious spirit, the latest styles set out to influence a new generation of creatives. This season, the Steve Madden collection modernizes boho staples, turning up the volume with exaggerated braided and twisted leather straps and motifs, while chunky flatforms inspire nineties-style nostalgia. Of course, no Steve Madden collection is complete without exaggerated ......read more

    Mother's Day Gift Guide - Steve Madden

    United Arab Emirates -  February 11 2021:    Mother's Day! Here's to the lady who spends most of her day running around for you!  It's time to show your love for her - but let it be something that's thoughtful and fun. New shoes for mom? It's worth considering, afterall every woman loves a good pair of shoes.  Steve Madden has the perfect selection of shoes and accessories to suit every style and personality. From high heels and clutches for the chic and savvy mom, to sneakers and backpacks for the mom who is always on-the-go, Steve Madden ......read more

    Celebrate Individual Togetherness With Max and Be #uniqueandunited Through Fashion

    The campaign stands for the importance of diversity and inclusivity in women’s fashion 3 February 2021, Dubai, UAE – Max, the region’s leading value fashion retailer and part of the Landmark Group, has launched a new groundbreaking campaign to celebrate inclusivity and diversity in women’s fashion. Representing the unique cultural mix in the region and recognizing that beauty comes self-expression, the Individual Togetherness campaign encourages people to celebrate individuality in style and togetherness.  For Max, diversity is the standard where a wide ......read more

    Max & Co - The DOT Edit

    A handy crossbody bag, this circular style is inspired by the dot in the MAX&Co. logo.  For SS21 it’s been updated in woven cruelty-free material.   ...read more

    The second day highlights of the Arab Fashion Week Mens

    Dubai, 30 January 2021:  The second day of the first Men's Fashion Week in the Middle East has highlighted 5 regional and international designers who premiered their fashion films for fall-winter 2021/22.    EGONlab Presented by the Fédération de la Haute Couture et de la Mode (FHCM) on the Arab Fashion Week Men's Official calendar,  the Parisian creative label has combined fashion and societal culture. Tailoring being at the heart of their creation, aiming to redefine masculinity in the society. Tinted with punk DNA their mainly male wardrobe, by its ......read more

    Schedule Announced for the First Men's Fashion Week in the Middle East

    -be part of history in the making.   Dubai, 27 January 2021:  The Arab Fashion Council is delighted to announce the schedule for the inaugural Arab Fashion Week- Men’s, featuring 15 regional and international designers from the UAE, Lebanon, Iran, United Kingdom and France.   Completing the eclectic line up, are five emerging menswear designers from Paris Fashion Week Men’s, who have been invited to participate as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode. “Emerging ......read more

    Splash Unveils Plus Size SS'2021 Collection

    United Arab Emirates -  January 28, 2021:   January 2021, Splash, the Middle East’s largest high-street fashion retailer, has unveiled its Spring Summer 21 collection for XXL Brand for both Man & Woman.  We believe in “Body Positivity” and Inclusive Fashion, the brand offers Comfortable Trendy and Affordable Clothing for Everyday need. Splash plus size Collections speak of our commitment to being ‘Sustainable ‘by indulging in eco -friendly Fabrics and Finishes. The sustainable collection & finishes using BCI “better cotton ......read more

    Steve Madden's Date Night Must - Haves!

    United Arab Emirates -  January 27, 2021:    Get ready to put your prettiest foot forward as Steve Madden is out with its ultimate collection of date night must haves! From sparkly sandals and festive flats to bags that can take you from work to dinner with ease, here's a roundup of stunning styles to nab for the occasion.   Thanks to the chills from the weather you may want to consider glitter boots that are a quick and easy way to dress up any ensemble, pair it with a bling sling bag to nail your look. If classic and comfortable is more your style then opt ......read more

    Pre-Fall 2021

    1920 - 2020   United Arab Emirates -  January 24, 2021:   Sportmax’s Pre-Fall 2021 is a journey through time, taking us from the year 1920 to present day 2020, transporting us to four global cities: New York, Paris, Berlin and Shanghai. An homage to an era that embodied rebirth and effervescence, the collection is a transposition of all the hallmark artistic and cultural influences germane to the Roaring Twenties and that still resonate today. It is a contemporary reinterpretation that draws inspiration from the carefree sensuality exuded by the ......read more

    Red, Blush and Black - Steve Madden Is Ready to Celebrate Valentine's Day With the Quintessential Colours of the Occasion

    United Arab Emirates -  January 20, 2021:   Steve Madden is ready to celebrate Valentine's Day with the quintessential colours of the occasion - red, blush-beige and black.  Celebrate with yourself, love yourself and be generous to yourself. If you call yourself a shoe lover, then treat yourself to trendy shoes that are perfect for this special day.   If red is the first colour that comes to your mind when we say Valentine's day then go for it! Spice up your casual ensemble with stunning red stiletto pumps, to add that touch of subtle glam. Those ......read more

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