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    Featured in Fashion
    5 Simple Ways to Amp Up Your Denim Game for Under AED 100

    United Arab Emirates,  September 21, 2020:  Denim jeans are the epitome of versatile clothing. You can easily match the right pair of denim with different pieces in your wardrobe to look chic for the office, going out with friends, and casual weekend wear. Every body type looks great in denim!   Max experts are here to clue you in to easy denim ensembles so you can be sure to look your best every day:   1. If you’re heading out for a party or a relaxed dinner, there’s no need to break out your finest formal wear. Instead, all you need is an awesome outfit that’s simple yet chic. Mom-fit cropped denims with paper-bag waist and tie-ups (AED70) are a great option and look great with a simple white shirt or T-shirt and a colourful jacket for an excellent ensemble that’s sure to impress ......read more

    New-in Comfy and Trendy Maternity Pieces from Mummyista

    United Arab Emirates,  September 20, 2020:  When it comes to maternity and nursing outfits, there is no store quite like Mummyista, offering mums easy and chic pieces with lightweight fabrics and a relaxed fit to ensure comfort throughout your 9 months of pregnancy and beyond. Also, the vast majority of Mummyista's pieces are nursing/pumping friendly and will look super flattering with or without a bump, to ensure you get longevity out of your maternity outfits. So, if you fancy updating your maternity wardrobe with some trendy and easy outfits for coffee mornings or casual lunches with your friends and family, here are some of the new-in pieces that you need to add to your cart when you browse on Mummyista.ae      Legoe Missy Maternity T-shirt    AED 225    ......read more

    A Springfield Dress a Day, Keeps Your Style A-Okay

    United Arab Emirates,  September 14, 2020: The weather’s evolving and so are our wardrobes - brightening up your wardrobe with sunshine and florals can never go wrong, no matter what the season is! Springfield is your new go-to destination to give your wardrobe a much-needed revamp - whether you’re staying-in or hitting your favourite restaurants or outdoor spots with their stunning options of dresses featuring outfits in colors and lightweight materials.  Springfield’s flowy dresses are surely a staple option for your wardrobe! Available in different colors, length, cuts and even sleeves, you’ll have plenty to choose from to update your looks from Sunday to Saturday! Whether you’re feeling flirty or fierce, or even hopping in for a Zoom or Microsoft teams meeting, Springfield has the perfect ......read more

    Tyler Ellis Presents the Lyon Collection - Fall / Winter 2020

    Inspired by Lyon’s serene, historic countryside, Tyler Ellis’ Fall 2020 collection highlights nature’s inherent beauty by embodying its vibrant hues.    United Arab Emirates,  September 13, 2020: From unique silhouettes embellished in sparkling Swarovski crystals to exotics reminiscent of the rich hues of a Peacock’s feathers, the Fall Winter 2020 collection comprises of eye-catching designs that will resonate for generations to come. Structured architectural shapes are softened with radiant metallic hides and custom metal accents, while classic styles are emboldened with an electric emerald palette. The French countryside’s tranquil atmosphere allows one to step back and enjoy all of nature’s incredible gifts to humanity. Daughter of revered fashion designer Perry Ellis, ......read more

    KARL LAGERFELD – Back to Black

    For Karl Lagerfeld, black remains a core component for Fall 2020. With perfect pieces for any occasion. Check Karl Lagerfeld Pre Fall collection, to go back to black from top to toe.  

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    6 Ways Gen Z Can Rock Urban Style in 2020

    Dubai, UAE, 7 September, 2020:  Urban fashion has seen a meteoric rise in popularity over the last decade. Based on individualism, this style is not only comfortable and expressive, it encourages young people to experiment and establish their own identity.     And the good news is, you don’t have to break the bank to enjoy some of the latest street style fashion from all over the world. Max Fashion leads in its Urban section, that is dedicated to young fashion and aimed at Gen Z, where it gives youth across the GCC some of the coolest trends going:   1. Most young women don’t just have one style, they pick and choose from other influences, giving them an eclectic fresh approach to fashion. Team a printed shirt (AED40) and a casual looking jacket (AED65) with a pair of jog pants (AED55). ......read more

    Your Go - to Poolside Look - Steve Madden

    What's your go-to poolside look?   United Arab Emirates,  September 07, 2020:  Yes, it's time to hit the pool, so don't forget to dress pretty and capture those perfect instagrammable shots. Bring out your flowy maxi dresses, cute tank tops and flirty swimsuits and pair them fun shoes and accessories from Steve Madden.   From fabulous carry all bags to go with super stylish wedge shoes, to see-through tote bags paired with dainty metallic sandals, Steve Madden has you all set for your next pool party or family outing. 

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    Restore and Revitalize Your Office Attire With Champion Cleaners!

    ** Champion Cleaners SuperCrease service will leave you feeling confident and your office attire looking brand new! **   United Arab Emirates,  September 03, 2020:  After a long season of home-schooling and WFH, many of us are now starting to prepare ourselves for going back to the office, just in time for the new season. With this, comes the perfect time to brush off the dust and give our work clothes some well-deserved TLC. The experts at Champion Cleaners can help with just that!   Besides a complete range of laundry services, Champion Cleaners also offer a SuperCrease service for items needing some revitalization! SuperCrease is a permanent creasing solution for garments such as work trousers, suits and dresses in which the Champion Cleaners’ team use a specialized resin formulated with a ......read more

    Back to the New Normal

    United Arab Emirates,  September 02, 2020:  The current pandemic has changed life as we know it. Offices, businesses and schools are starting slowly reopening and our new normal can sometimes be a challenge. Everything looks much different than what we are used to. A couple of weeks ago, Purificacion Garcia has announced that it will partner with a regional charitable organization across KSA and Qatar for the remainder of 2020, in an effort to support local causes. Between now and December 31st 2020, the brand will be donating a percentage of all accessories sales to its partners.  In order to support the cause the brand has specially curated a selection of trendy and practical bags which will also uplift your everyday outfit while entering the new normal as we know it.  Many of the bags selected are over ......read more

    Feel on-Trend With Emilia-Romagna's Workwear Inspirations

    United Arab Emirates,  September 01, 2020: Returning to work has never been the same. For a smoother transition from homewear to workwear, refresh your wardrobe with smart casual clothing suitable for meetings and wash days in both corporate and creative environments.  The following back-to-work outfit ideas are designed by 14 fashion brands, showcasing the renowned craftsmanship of Emilia-Romagna region through the ‘Italian fashion towards Dubai’ initiative.    Add a bit of playfulness to your overall look with a genuine snake leather purse from A & A.   Display your strong yet glamorous personality in a denim jacket by Absolut Joy Jeans.    Accentuate sensuality with mesh, lace and chiffon that blends with the beauty of the fabric by ......read more

    KARL LAGERFELD – Working it!

    United Arab Emirates,  September 01, 2020:  Whether you're working from home or going back to the office,  Karl Lagerfeld stylish and comfortable pieces from Pre-Fall 2020 will see you through your busy work day in style.  

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    Steve Madden - Shoes of the Season

    United Arab Emirates, August 31, 2020:   As you start prepping your shoedrobe for the new season, there are few styles you must take along. Pick from Steve Madden's bestseller pairs that you would love to walk into the new season with.  Chic slippers will continue to be your 'go-to footwear for the months to come too. From wearing them at home to staycations, keep them fun and stylish at all times. Dependable for any occasion, you can wear ballet flats on your commute during the workweek or if you need something cute and casual for a weekend brunch. And don't forget the favourite wedges that you have paired with all your floral dresses.You can now pair them with your sweater dresses as the temperature falls.  

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    HALM and Kristina Fidelskaya Collaborate On a Limited-Edition Bag Collection

    August 30, 2020:   Brought together by the love of craftmanship and refined details, this season two Dubai-based and female-owned brands, HALM and Kristina Fidelskaya, have collaborated on four exclusive bags, as part of the Autumn-Winter 2020 “Dream” collection, set to launch in September. The collaboration was conceived as a meeting of minds between the founders of each label, Hanna Ransjö and Kristina Fidelskaya, with both brands located in the city’s creative quarter, Dubai Design District. The partnership materialized organically through their mutual appreciation for creative artistry and fondness for high quality leatherwork - inspirited by their aligned aesthetic and attention to detail. “Our collaboration is an organic relationship that came about between two emerging brands. Our ......read more

    Steve Madden Hourglass Heels

    It's time to rev up your style for the new season. If you're someone who likes to stay abreast with the latest fashion trends, then the hourglass heels from Steve Madden are not worth missing. Give a subtle update to your favourite heels by trying a more sculpted style that lends femininity and class to whichever silhouette you choose to pair it with. Explore a variety of shoe styles from Steve Madden designed with the comfortable yet stylish hourglass heels to keep you on trend. 

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    Tyler Ellis Announces First Regional Collaboration With Emirati Designer Hamda Al Fahim

    United Arab Emirates, August 19, 2020:   Tyler Ellis, the luxury handbag designer has joined forces with UAE based bespoke couturier, Hamda Al Fahim to create a “Limited Edition” capsule collection. The combination of Tyler’s eye-catching, yet classic silhouettes and Hamda’s elegant, hand-embroidered materials, come together to create unique handmade jewels, that are the perfect designs for the international woman.  Hamda’s ideas for eveningwear are as varied as the material for creating the final masterpiece. From using the richness of organza to capturing the sensuality of lace, from intricate embroidery to handcrafted sequin work, she pays immense attention to detail at every step of the creative process. Tyler is the daughter of the iconic American fashion designer Perry Ellis.  ......read more

    Exclusive ‘Back to School' Discount from Champion Cleaners!

    Champion Cleaners is here to save you money this season with 25% off Backpack Cleaning and Sanitization services!   United Arab Emirates, August 19, 2020:  Give your kids’ school backpacks and shoes a new lease of life and protect them from bacteria and germs in time for the back to school season.  Champion Cleaners is the region’s favourite for chemical free, safe and effective sanitization services; with the use of I-Genius technology, the process use to tackle powerful bacteria-destroying action, engineered to destroy harmful germs without the use of chemicals, making your everyday items safe for your kids to use! Use code BTS25 on the Champion Cleaners Mobile app to redeem your exclusive discount!    

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    Slay the Season With Springfield's Summer ‘It' Look

    United Arab Emirates, August 18, 2020:   Summer 2020 plans may have been altered but that’s no excuse to skip on style. Stay on trend this Summer season with SPRINGFIELD’S uber stylish SUMMER ‘IT’ LOOK! Look and feeeeel good as the Spanish casualwear brand unveils the season’s must-haves that will surely give you that insta-worthy shot for the gram!  From their fresh Spring / Summer 2020 collection comes Springfield’s Summer ‘IT’’ Look for men and women. You don’t even have to ransack your closet to find something to wear to that weekend brunch or summer getaway as the ‘IT’ Look will be your go-to outfit for the rest of the season, whatever the occasion!  THE SPRINGFIELD GIRL   The Springfield girl can look on-point in a versatile ......read more

    Fila X BTS “Voyager Collection” Launches In the Middle East

    United Arab Emirates, August 18, 2020:  FILA announces their collaboration with the global sensation, BTS on a much-anticipated collection launch. Selling out 24 hours after the release in the US, The Voyager Collection is now available exclusively on the FILA Middle East website and in-store at Mall of the Emirates. The collection includes a drop of t-shirts, hats, hoodies, and bags which add an effortless touch of casual cool for the summer.  Inspired by several intergalactic references that are heavily referenced by the K-POP band in their music, the collection features galaxy prints, zodiac signs, and constellations. The collection is not only themed after their love for everything space-related, but it also includes several hues of purple; BTS’ signature color. Shop the Collection now at FILA, Mall of the Emirates ......read more

    Classic Handbags from Steve Madden

    United Arab Emirates, August 17, 2020:   Before you step into the new season, step out and revamp your wardrobe with some classic handbags from Steve Madden.   Taking cue from the A/W fashion runway, Steve Madden showcases ladylike styles in deep shades and quintessential shapes that ensure you stay on trend for the months to come.   Update your night out slings with snake print lock bags or be the envy of the board room with a two-tone twist on the classic tote bag from Steve Madden.

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    Eyewa Raises Us$2.5million Pre-series B Bridge Round

    UAE e-commerce startup eyewa has raised a total of US$11.1 million since 2017 launch   Dubai, United Arab Emirates, 12 August 2020: UAE-based eyewear e-commerce player eyewa, has raised a pre-series B bridge round of US$2.5million from Wamda Capital, EQ2 Ventures and Nuwa Capital.  This is eyewa’s third funding round, it comes hard-on-the-heels of a mid-2019 Series A round of US$7.5million and US$1.1 million in seed round in 2018. This bridge brings the total raised capital by eyewa to US$11.1million in the space of three years, demonstrating the tech startup’s growth and scalability potential as well as investor confidence in its business model.  The company specialises in online retail of sunglasses, eyeglasses, prescription contact lenses and color contact lenses, and offers a wide choice ......read more

    Kicks Start - Steve Madden Sneaker trends

    Dubai, United Arab Emirates, August 09, 2020:  From kick starting in the sports field to creating a fashion statement from the boardroom to the ballroom, the sneaker trend has seen a power move.  Up your fashion game, by sporting a pinstripe suit with fresh white sneakers for business meetings and try giving a skip to traditional heels and opt for sequined sneakers for weddings. No matter what aesthetic you've settled on, you're sure to find a sneaker that fits right. Treat yourself to Steve Madden's latest sneaker collection featuring a plethora of styles ranging from chunky daddy sneakers to dainty embellished styles.

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    Karl Legend – Pre Fall 2020

    Dubai, United Arab Emirates, August 09, 2020:    The Karl Legend collection celebrates Karl as the ultimate icon of fashion.  Styles are embellished with graphic sketches of the legendary designer, or a photograph of his iconic white ponytail as captured from behind.  Ready-to-wear includes a classic leather biker jacket, a white shirt, a bomber jacket, denim, and a selection of premium sweatshirts and tees. Accessories feature a backpack, a leather pouch, a wallet, a cardholder, a cap and a scarf.    

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    New Month, New Goals

    Prickly Pear Launches Notebooks to Start New Season in Style   Dubai, United Arab Emirates, August 06, 2020:   New Dubai lifestyle brand Prickly Pear set out with one very simple goal, to provide people with everyday products that inspire and uplift, without breaking the bank.  As we enter a new season in Dubai, embracing returning to our offices, universities and schools, the team at Prickly Pear is excited to add a new range of notebooks to their collection.  Here’s a few picks from the new notebook collection… Wanderlust A4 Hardback                      Moroccan Mosaic A5 PU                      Constellation A5 PU  Notebook            ......read more

    Lacoste Launches the Roland - Garros Eyewear Collection

    Dubai, United Arab Emirates, August 03, 2020:  Lacoste forges a partnership of excellence with the iconic Roland-Garros brand resulting in a new range of sunglass frames driven by the strong connection between the French legendary tennis tournament created in 1928 and the brand’s innate passion for this inspiring sport. The collection includes a male and a unisex style crafted from injected plastic and detailed with a double logo featuring the classic Lacoste lettering and a dedicated Roland Garros.

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    Deema Ajlani | The Eid Edit

    The SS20 Collection  An Homage to African Culture, Colour and Craft Dubai, United Arab Emirates, July 28, 2020:  Summer is renowned as a season of colour confidence, an opportunity of creative freedom and expression where a bright and vivid palette is harmoniously blended into light and loose textiles to mirror a cool and calm demeanour, aptly suited to the Middle Eastern climate. The Deema Ajlani Spring Summer 2020 Collection from revered Bahrain based Saudi designer Deema Ajlani expertly brings together these illustrious elements of the season alongside a rich tapestry of culture, colour and customs from the continent of Africa. Flowing silhouettes and bold hues capture the essence of spirit from across the majestic landscapes of the African plains, while a warm and radiant assortment of colours with luxurious fabrics ......read more

    Other Top Stories from Fashion
     
    Kristina Fidelskaya - Summer Essential

    SUMMER ESSENTIALS  'La Pause' Spring / Summer 2020 collection           Dubai, United Arab Emirates, July 26, 2020:  A break taken between past and future, a moment in which one finds themselves. Playful romance, modern femininity, combined with an edge - breaking down the lines between a strong feminine and active wardrobe. Uncomplicated, seamless looks provide a sense of ease and choice to a modern lifestyle. Clean, rich craftsmanship, comes in bold statement looks women can wear with confidence. “La Pause is about feeling, ......read more

    Perfect Gifts for Eid Al Adha

    Dubai, United Arab Emirates, July 23, 2020:  Treat family, friends, or yourself with fashionable gifts made in the region of Emilia-Romagna, Italy. Famed for some of the most famous fashion labels in the world, the new initiative ‘Italian fashion towards Dubai,’ introduces 14 beautiful Italian fashion brands.     ...read more

    Eid Al Adha 2020 - Marina Rinaldi

    Eid Al-Adha 2020 Dubai, United Arab Emirates, July 23, 2020:   Celebrate In Style. Here we reveal the ultimate Eid gifts from Marina Rinaldi to celebrate the occasion in fashionable form. We love the shimmering sequinned skirt and the fringed-jacket for glamorous occasions during Eid.         ...read more

    Home-Grown Footwear Designer, Katrine Hanna, Releases her Newest Collection ‘Desert Rose'

    Dubai, United Arab Emirates, July 21, 2020:   Dubai based footwear brand, Katrine Hanna, releases their newest collection, ‘Desert Rose,’ inspired by wild and untamed home gardens. The collection is available online at katrinehanna.com, Level Shoes, Rania’s Corner, Gigi and Maison Orient. This season includes several mid heel sandals and a new Bad Banksia. Katrine Hanna’s best sellers have always been the signature Bad Banksia styles. This season it has a fresh update with a strappy ankle tie sandal. The Bad Banksia Strappy comes in white, gold and ......read more

    Max Fashion: Gorgeous and Great Value Outfits to Try This Eid Al Adha

    Dubai, United Arab Emirates, July 20, 2020:  Max Fashion has launched brand new collections in light of Eid Al Adha, designed with customers in mind to offer contemporary style with a flattering fit. Eid Al Adha or the ‘Festival of Sacrifice’ is a holy holiday and a time for reflection on heritage, with festivities and creativity as commonplace during the period.  With close attention to detail and an soft and feminine pastel palette – elegance, simplicity and tradition are just three things you can expect to find in Max Fashion’s Eid Al Adha collections ......read more

    Eid Edits by Steve Madden

    Dubai, United Arab Emirates, July 19, 2020:   Looking for something glam and classy this Eid! Steve Madden has got you covered for your much deserved Eid shopping escapades.  Adding perfect elegance to your Eid outfit Steve Madden's ultra-glam Eid collection is all about scintillating metallics on heels and elegant straps on comfortable flats; while unconventional and festive hues add the streak of bling. Petite pencil pumps and peep toes in glamorous shades will take your fashion quotient to a whole new level. Teaming with it are glittering and metallic handbags which ......read more

    Celebrate Eid with Steve Madden

    Dubai, United Arab Emirates, July 05, 2020:   Get glamorous this Eid with Steve Madden's latest collection of festive fancies. Rich in details and embellished with a festive vibe, it is sure to complement your outfit perfectly.   Be it the scintillating metallics on block heels or the striking stilettos, Steve Madden curates the perfect blend of modesty and class. While rhinestones make a visible statement on everything right from heels, buckles to flaps; unconventional and festive hues lend an element of bling.   Adding the extra edge to accentuate festive ......read more

    Karl Lagerfeld Announces Collaboration With Designer Kenneth Ize

    Launching for the Spring 2021 season, the special-edition capsule collection will fuse KARL LAGERFELD’s iconic aesthetic with Kenneth Ize’s heritage prints and craftsmanship. Dubai, United Arab Emirates, July 05, 2020:   KARL LAGERFELD is pleased to announce it will collaborate with fashion designer Kenneth Ize, to introduce a capsule collection for the Spring 2021 season. The special-edition pieces will be available at select KARL LAGERFELD stores and online at KARL.COM, from April 2021. “I have been eagerly awaiting the moment we would announce this project ......read more

    Box Bags from Steve Madden

    Not without my arm candy! Dubai, United Arab Emirates, June 29, 2020:   Your outfit is never complete without a good bag. So, just like you keep a watch out for trends in clothes and shoes, check out what's trending in bags too. The current bag trend is all about shape and the box bag is topping this trend.  Let's welcome the splurge worthy box bags from Steve Madden that add instant polish to absolutely any ensemble, elevating even the simplest jeans and tee outfit. There is something so alluring about their structured silhouette that you just have to get your ......read more

    Dubai Summer Surprises Best Buys - Springfield's Hottest Deals

    Enjoy a great discount of about 30-75% on selected items across all their stores in the UAE and online too!        June 28, 2020 - Dubai, UAE:   Love saving dirhams but love shopping too? Look no further, Dubai Summer Surprise is here! UAE’s chic casualwear brand, Springfield, is back with a bang this summer. Modern, stylish and genuine clothing with an attitude for real people in their day to day life, shop some of their best-selling pieces including their classic bermudas and polos and floral dresses at a mind-blowing price all throughout the ......read more

    Kristina Fidelskaya - An Escape, With 'La Pause' Spring / Summer 2020 Collection.

    An escape, with 'La Pause' Spring / Summer 2020 collection      Dubai, United Arab Emirates, June 28, 2020:   A break taken between past and future, a moment in which one finds themselves. Playful romance, modern femininity, combined with an edge - breaking down the lines between a strong feminine and active wardrobe. Uncomplicated, seamless looks provide a sense of ease and choice to a modern lifestyle. Clean, rich craftsmanship, comes in bold statement looks women can wear with confidence. “La Pause is about feeling, understanding, being and ......read more

    The 11th Edition of the Arab Fashion Week to Launch Virtually Today, from June 24th to 26th 2020

    Dubai, 24 June 2020 For the first time ever, the entire event will be hosted virtually maintaining its traditional program through added value innovation. The Shows and Beyond the Shows panel discussions will air live on the AFW website: https://arabfashionweek.org/ and will be broadcasted live to hundreds of thousands of audiences in partnership with leading social media platform Tiktok Arabia.   “As the leading short-form video platform, TikTok truly offers something for everyone and we’ve seen a lot of content creators come up with very engaging and creative ......read more

    Trending Trainers from Steve Madden

     Dubai, United Arab Emirates, June 24, 2020:   The all time trending trainers are silhouettes that promise never to go out of fashion. The best example of function going fashion, sneakers have made a smooth elevation beyond the gym and on to the runways. From the chunky soled sneakers that keep coming back to the high top platforms that have taken streetwear to new heights, Steve Madden's range of sneakers are perfect to give your ensemble a luxe finish. Whether you're wearing a sundress, slouchy jeans or a midi dress you are sure to find an outfit elevating sneaker ......read more

    Karl Lagerfeld - Monochromatic Look

    Karl Lagerfeld Summer 2020        Dubai, United Arab Emirates, June 22, 2020:   Karl Lagerfeld showcases the secret for a monochromatic ensemble and a confident attitude. Layer texture, silhouettes and just a pop of color.   ...read more

    Chic & Affordable Shopping Now a Few Clicks Away With Springfield!

    Shop your favourite summer essentials on Amazon & Noon!          Dubai, United Arab Emirates, June 17, 2020:  Is there anything better than getting cozy on the couch and shopping through all the latest styles online? That rush of purchasing a new dress with a simple click is almost too good, isn’t it? Stay ahead of the style game while being conscious in spending the bucks with new trends and key pieces, to keep your wardrobe sustainably sophisticated and fashion-forward with Springfield.   Available exclusively on renowned ......read more

    Beach Necessities - Steve Madden

    Dubai, United Arab Emirates, June 14, 2020:   Now that you can hit the beaches, it's time to slip into chic beach wear. Stay stylish this summer with these delightful hot weather slides,sandals and bags, in playful pops of colour, from Steve Madden. From cute strappy flatforms and the street style favourite flip flops to trendy totes and backpacks in fluorescent hues, there's something to suit every style and personality.  ...read more

    Deema Ajlani SS20 Collection

    The SS20 Collection An Homage to African Culture, Colour and Craft     Dubai, United Arab Emirates, June 10, 2020:   The Deema Ajlani Spring Summer 2020 Collection from revered Bahrain based Saudi designer Deema Ajlani expertly brings together these illustrious elements of the season alongside a rich tapestry of culture, colour and customs from the continent of Africa. Flowing silhouettes and bold hues capture the essence of spirit from across the majestic landscapes of the African plains, while a warm and radiant assortment of colours with luxurious fabrics and ......read more

    Karl Lagerfeld - Sunny Yellow

    Dubai, United Arab Emirates, June 10, 2020:   Karl Lagerfeld has pushed yellow to the forefront as the hottest colour of summer. Take your citrus hues and sunny disposition well into summer, and shop some silk maxi dresses with cutting-edge design and some contemporary bags.   ...read more

    Ensure the Hygiene of your Handbags & Shoes with Champion Cleaners

    ** Champion Cleaners’ state-of-the-art iGenius technology uses ozone particles to destroy pathogens**    Dubai, United Arab Emirates, June 08, 2020:   A recent investigation by the University of Arizona found that over the course of a two-week study, 440,000 units of bacteria were found on a single pair of shoes. Now, more than ever we should consider the cleanliness of our most worn items outside of the house; particularly when we bring them back into our homes. The problem many of us face when wanting to sanitize our fashion items such as luxury shoes and ......read more

    Wedge Shoes from Steve Madden

    Dubai, United Arab Emirates, June 07, 2020:   Wedge sandals - Our perfect summer silhouette, which is as chic as it is versatile. The Steve Madden wedge sandals are a must have for your warm weather wardrobe. Step into a pair of tall espadrille wedges and team it with a cutzy summer dress to radiate resort vibes, or choose platform wedges to sport around the pool or when running errands.   ...read more

    Karl Lagerfeld Summer 2020 Off Duty Dressing

    Dubai, United Arab Emirates, June 01, 2020:   Add a sports-luxe update to your wardrobe and channel your casual cosy vibes with a Karl Lagerfeld ultimate throw on and go t-shirt or jumper dress. Dresses include standout logos, cool cut-out features and Bauhaus inspired t-shirt dresses.   ...read more

    Salvatore Ferragamo Launches New Eyewear Styles Inspired by the Iconic Vara Bow

    Dubai, United Arab Emirates, June 01, 2020:  Salvatore Ferragamo interprets one of its most iconic emblems, the gros-grain Vara bow detail created by Fiamma Ferragamo and launched in 1979, in a new range of sunglasses and optical frames fusing timeless appeal and modern elegance. Offered in intense and joyful nuances, the oversized sunglass shapes are characterized by geometric gradient lenses with an open metal bridge and thin temples that pierce the frame-front ending with two decorative micro studs.  The Vara bow embellishment enriches the temples in matte and polished ......read more

    Summer Breeze

    Dubai, United Arab Emirates, June 01, 2020:   Vibrant. Bold. Energizing. The perfect summer day is soaked in color, inspired by the warm shades of spices and ceramics from the souk - paprika, chili red, curry yellow, peony pink and Klein blue – with a splash of blue taken from the sea.   Let yourself be transported to exotic destinations with a little Provence on the way. Full dresses cinched at the waist, soft shirts or total looks to wear from sunup to nightfall. Crispy silks and cotton poplins in solids or printed with precious mosaic patterns, macro Vichy checks ......read more

    Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game.

    The brand’s first interactive digital game offers consumers the opportunity to win one of four KARL LAGERFELD shopping experiences worth AED250 starting May 19, 2020.   Dubai, United Arab Emirates, May 30, 2020:  KARL LAGERFELD is pleased to announce the launch of the “Maison KARL LAGERFELD” game, which can be played on desktop, tablet and mobile devices, and in select KARL LAGERFELD stores starting May 19 2020. Consumers in Dubai, Bahrain, KSA and Qatar are invited to play the game as often as desired, and once each week, the lucky winner with the highest ......read more

    The Best Omega Sunglasses For a Long-Awaited Summer

    The golden days of summer are back - and after all that’s happened this year – it’s never felt so good being out in the sun. Just in time for these long-awaited days outdoors, OMEGA has raised the style game with a unique collection of eyewear, with designs that borrow from the brand’s iconic universe, while also projecting an image of contemporary cool. The first bright idea has been to pair a retro feminine look with features from OMEGA’s watchmaking past – as seen in the women’s square style. Like the warm goodbye of a setting sun, the metallic ......read more

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