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    Featured in Fashion
    Splash Launches Sustainable Basic Collection for Everyday Look

    United Arab Emirates -  February 23, 2021:   Explore Splash’s 100% eco-friendly basic collection, made with sustainable and responsibly sourced materials and fabrics, to complement your earth-conscious lifestyle. The extensive range offers sustainable wardrobe alternatives of high quality in timeless designs and styles. Invest in cool, classic pieces such as 100% Cotton plain V-neck t-shirts that form the foundations of your wardrobe. The women’s basic line-up features elegantly simplistic yet considered pieces, offering comfortable, versatile clothing for every woman  and men style, It aims to make fashion looks good, not only on for you, but also for the planet. It uses a high proportion of sustainable eco-friendly materials like BCI certified cotton , FSC certified  rayon, Lenzing , new ......read more

    5 Bag Trends to take over 2021 - Steve Madden

    Steve Madden is out with the trendiest arm candy to have by your side this season. From organizer purses for the practical to cylindrical bucket bags for the trendsetter, there's something for everyone.  Go ahead and get a stylish head start with trends that have been eye catchers on the runways and the streets alike. If you're a minimalist and like being organised then the utility bag has you covered, it's small and has separate sections to accommodate your essentials. For those who like to stuff everything you'd possibly need in a bag, then you have found your match in the slouch bag. If you have your heart on boxier bags then the cylindrical bucket bag should be your pick.

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    The New Originals" for Spring 2021

    United Arab Emirates -  February 16, 2021:  The strength of the youth and their freedom to be authentically themselves is the attitude Steve Madden has adopted for its Spring 2021 Collection. Born out of a rebellious spirit, the latest styles set out to influence a new generation of creatives. This season, the Steve Madden collection modernizes boho staples, turning up the volume with exaggerated braided and twisted leather straps and motifs, while chunky flatforms inspire nineties-style nostalgia. Of course, no Steve Madden collection is complete without exaggerated embellishments to make sure the footwear you select every day shows the world how you are original. Steve Madden has been original since 1990 – and are reimagining that journey for Spring 2021.

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    Mother's Day Gift Guide - Steve Madden

    United Arab Emirates -  February 11 2021:    Mother's Day! Here's to the lady who spends most of her day running around for you!  It's time to show your love for her - but let it be something that's thoughtful and fun. New shoes for mom? It's worth considering, afterall every woman loves a good pair of shoes.  Steve Madden has the perfect selection of shoes and accessories to suit every style and personality. From high heels and clutches for the chic and savvy mom, to sneakers and backpacks for the mom who is always on-the-go, Steve Madden has it all.  So go ahead, gift your mom a gorgeous pair of heels and a bag to match. Not only will she thank you for it, but also cherish it always! 

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    Celebrate Individual Togetherness With Max and Be #uniqueandunited Through Fashion

    The campaign stands for the importance of diversity and inclusivity in women’s fashion 3 February 2021, Dubai, UAE – Max, the region’s leading value fashion retailer and part of the Landmark Group, has launched a new groundbreaking campaign to celebrate inclusivity and diversity in women’s fashion. Representing the unique cultural mix in the region and recognizing that beauty comes self-expression, the Individual Togetherness campaign encourages people to celebrate individuality in style and togetherness.  For Max, diversity is the standard where a wide range of consumers stand #uniqueandunited. The new campaign is an exploration of different facets and forms of personal style that are integral to the brand’s philosophy—whether it’s sporty, bold, bright, or feminine. With a ......read more

    Max & Co - The DOT Edit

    A handy crossbody bag, this circular style is inspired by the dot in the MAX&Co. logo.  For SS21 it’s been updated in woven cruelty-free material.  

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    The second day highlights of the Arab Fashion Week Mens

    Dubai, 30 January 2021:  The second day of the first Men's Fashion Week in the Middle East has highlighted 5 regional and international designers who premiered their fashion films for fall-winter 2021/22.    EGONlab Presented by the Fédération de la Haute Couture et de la Mode (FHCM) on the Arab Fashion Week Men's Official calendar,  the Parisian creative label has combined fashion and societal culture. Tailoring being at the heart of their creation, aiming to redefine masculinity in the society. Tinted with punk DNA their mainly male wardrobe, by its design, adapts to all body types and all ages. EGONlab therefore claims to be a “genderless” brand with the motto “BE WHO YOU ARE, WEAR WHAT YOU WANT”. Aware of ecological and environmental issues is one of their goals to create ......read more

    Schedule Announced for the First Men's Fashion Week in the Middle East

    -be part of history in the making.   Dubai, 27 January 2021:  The Arab Fashion Council is delighted to announce the schedule for the inaugural Arab Fashion Week- Men’s, featuring 15 regional and international designers from the UAE, Lebanon, Iran, United Kingdom and France.   Completing the eclectic line up, are five emerging menswear designers from Paris Fashion Week Men’s, who have been invited to participate as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode. “Emerging brands express a fashion forward view on the world. We are pleased to present some of these talented designers from the Paris Fashion Week® calendar in Dubai at Arab Fashion Week-Men’s, to allow them to increase their global reach.” Serge ......read more

    Splash Unveils Plus Size SS'2021 Collection

    United Arab Emirates -  January 28, 2021:   January 2021, Splash, the Middle East’s largest high-street fashion retailer, has unveiled its Spring Summer 21 collection for XXL Brand for both Man & Woman.  We believe in “Body Positivity” and Inclusive Fashion, the brand offers Comfortable Trendy and Affordable Clothing for Everyday need. Splash plus size Collections speak of our commitment to being ‘Sustainable ‘by indulging in eco -friendly Fabrics and Finishes. The sustainable collection & finishes using BCI “better cotton initiative.”, organic cotton, Lenzing viscose and recycled polyester and tech finishes using Anti-Bacterial technology. Don’t miss the tags on garments which specify whether the product is Natural “Natures comfort’, Recycle or ......read more

    Steve Madden's Date Night Must - Haves!

    United Arab Emirates -  January 27, 2021:    Get ready to put your prettiest foot forward as Steve Madden is out with its ultimate collection of date night must haves! From sparkly sandals and festive flats to bags that can take you from work to dinner with ease, here's a roundup of stunning styles to nab for the occasion.   Thanks to the chills from the weather you may want to consider glitter boots that are a quick and easy way to dress up any ensemble, pair it with a bling sling bag to nail your look. If classic and comfortable is more your style then opt for broad heeled party staples that will let you dance all night long. You'll love it with a slinky dress and hand clutch. You can also keep it classy by pairing your sleek pantsuit with red stilettos that will take you from work to dinner in an ......read more

    Pre-Fall 2021

    1920 - 2020   United Arab Emirates -  January 24, 2021:   Sportmax’s Pre-Fall 2021 is a journey through time, taking us from the year 1920 to present day 2020, transporting us to four global cities: New York, Paris, Berlin and Shanghai. An homage to an era that embodied rebirth and effervescence, the collection is a transposition of all the hallmark artistic and cultural influences germane to the Roaring Twenties and that still resonate today. It is a contemporary reinterpretation that draws inspiration from the carefree sensuality exuded by the emancipated female, revolutionary flappers of the time. Exuberant and casual, the collection is a tribute to the icons of the era: glamorous and exotic as Joséphine Baker, androgynous as Claude Cahun and creative as Sonia Delaunay. New Sportmax references ......read more

    Red, Blush and Black - Steve Madden Is Ready to Celebrate Valentine's Day With the Quintessential Colours of the Occasion

    United Arab Emirates -  January 20, 2021:   Steve Madden is ready to celebrate Valentine's Day with the quintessential colours of the occasion - red, blush-beige and black.  Celebrate with yourself, love yourself and be generous to yourself. If you call yourself a shoe lover, then treat yourself to trendy shoes that are perfect for this special day.   If red is the first colour that comes to your mind when we say Valentine's day then go for it! Spice up your casual ensemble with stunning red stiletto pumps, to add that touch of subtle glam. Those who want to avoid any kind of OTT, can opt for black sandals that maintain the balance between fun and elegance. Blush-beige will always remain an all time favourite for those who want to steer away from the obvious red yet celebrate in ......read more

    Jalabiyas – Epitome of Grandeur, Grace and Elegance

    United Arab Emirates -  January 18, 2021:    No other garment symbolises the heritage of Arabian culture as much as Jalabiyas. The traditional Jalabiyas, hand-crafted by master artisans, trace their origin to ancient times and were loved and treasured by royalty.   The grandeur of the spectacular tunics has been documented and preserved by many historians and museums. It is perhaps the most enduring and iconic garment often passed down generations in a household. Exquisite weaves, rich fabrics, vibrant colours, intricate embroideries and frills were beautifully combined to create magnificent robes for every occasion. Over the years, adaptations of these full-length, flowing gowns spread from the Arab world to different parts of the world including Europe, Asia and Africa.   In 2003, Kashkha pioneered ......read more

    The Icons, The Leather

    United Arab Emirates -  January 17, 2021:  Forty years of fashion, forty years at the side of women, teaching them how to love themselves every day. In 1980, Marina Rinaldi designed the first collection that would reach the public the following year with a clear objective: eliminate prejudices that saw elegance as a matter of size. From that point onwards, the brand has always stayed loyal to that objective and to a vocation for timeless, high quality items, stylish icons to be loved and worn, like the beautifully designed outerwear. To coats, therefore, Marina Rinaldi dedicates a mini capsule collection of 4 styles – one per decade - that celebrates this product category as a symbol of the brand’s impeccable savoir faire, though reinterpreted with an unusual twist. The trench coat, the duster coat, ......read more

    It's time to get your Valentine's Day Shoe Game in Order with Steve Madden

    United Arab Emirates -  January 14, 2021:    It's time to get your Valentine's Day shoe game in order. You think it's premature? We say it's simply rational.  Your date, the dress, dinner reservation, you have it all planned for the most romantic day of the year. But let's not forget those statement shoes and accessories that are vital to your overall get-up.  Steve Madden has a carefully curated collection of shoes and handbags that will instantly glamorize the effect of an ensemble, making sure you look your best. From rhinestone boots to delicate slingbacks, Steve Madden has rounded up the perfect date night styles that are sure to make this Valentine's Day look your best one yet.  

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    The Ideal 2021 Shoedrobe - Steve Madden

    United Arab Emirates -  January 07 2021:   After all the staying at home last year we are more than thrilled to be stepping out now. And this sure calls for a shoedrobe revamp.  It's time for those stunning heels to be at the forefront and the dashing boots to take over the streets coz 2021 better be worth the wait.  Whether you choose cosy flats or sturdy boots, minimalistic classics or chic wedges, Steve Madden's collection has all you need to ensure your shoedrobe has just what you need to walk you through the new year. 

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    Kinetics Embraces Winter With a New Collection ‘Blank Space 2020

    Dubai, UAE -5 January 2021:  Kinetics, the leading international nail polish brand has announced its winter/holiday collection - Blank Space 2020, a range of 8 fascinating colours inspired by life and desire. The Blank Space 2020 collection will be the start of fresh habits. Featuring bold and equally vibrant colours,the collection gives ladies the freedom to express and set-their own rules. All colours are available both in Shield gel polish and SolarGel nail polish, giving nail paint enthusiasts a wide range of options to express freely and creatively.  The collection features mixed patterns and radically opposite shades that create fascinating combinations, taking nail art fashion into the next level. The codenames of the collection are:#490 Bizzare Steel, #485 Oblivion, #488 Hidden Gem, #486 Pearl Glaze, #487 Silver ......read more

    The Arab Fashion Council in Partnership with Facebook, Inc Pioneer the First Men's Fashion Week for the Middle East.

    Dubai, 5 January 2021:  The Dubai based Arab Fashion Council has pioneered the first men’s fashion week in the Middle East. Presented by Arab Fashion Week in partnership with Facebook, Inc Arab Fashion Week- Men’s will run from 28-30 January 2021. Thereafter, it will take place twice a year each January and June in line with the menswear fashion week calendar. Reinforcing the Arab Fashion Council’s goal to establish a sustainable platform through which to champion fashion design talent from across the region, both established and emerging menswear designers from the UAE, Lebanon, Qatar, and Iran, have confirmed their participation in Arab Fashion Week- Men’s. Furthermore, as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode, four ......read more

    Reebok Celebrates Sustainability with Introduction of [Ree]Cycled Classic Leather Legacy and Legacy 83

    United Arab Emirates -  January 04, 2021:   In honor of the [Ree]Cycled Classic Leather Legacy and Legacy 83, Reebok reveals its second iteration of the “Write Your Legacy” campaign. The campaign was created by three ‘Classics Collaborators’ from across the globe – The Kickback (North America), RAAH (Europe), and Youngmin Kang (South Korea) – who use their talent and creations to pave the way for a better future for their communities. While the means of how they impact their communities varies, their legacy is alike: you can’t change what came before you, but you can change what comes next.    Reebok and the ‘Classic Collaborators’ recognize that what and how we create now impacts our future. Therefore, the campaign celebrates the new [Ree]Cycled Classic ......read more

    KIRIN Collection SS20 Peggy Gou Presents KRAVE

    “Fun, energetic, a sense of freedom.”  December 29, 2020:   For Peggy Gou, this applies as much to her latest Kirin collection as to the raves and festivals where she DJs.  This season, these two worlds merge into one as Krave. The result: coordinated, graphic looks that play out with euphoric expression, self-affirming character and irreverent ease.  Fast-paced days that blur together; ceaseless flights around the world; nights that pulse with sound and light—these are the real-life inspirations behind this collection’s dancing people motifs, the colour-blocked tracksuits and the effortless shirts and dresses. The oversized fits of Kirin’s debut now coexist with more feminine silhouettes. There are structured suits boasting exposed, belted backs, and sporty swimsuits ......read more

    DSF Surprises Launch Daily Deals on Favourite Brands

    On your marks, get set, shop! DSF Surprises is back and all geared up to help residents and visitors treat themselves to some unbeatable retail deals across the city during the latest edition of Dubai Shopping Festival.  Starting from 27 December until 27 January, a new deal will be unlocked each day at a new retail destination valid for only 24 hours or until stocks last. Each deal will be only revealed the day before it goes live so shoppers must follow the @DSFSocial posts on the DSF website and social channels to be in the know and make the most out of the exclusive offers. That’s not all, avid Snapchatters in the city will be able to experience a new, uniquely themed Snap Lens every week which will ensure their social content stays on point. To discover the Lens’ all they have to do is scan the Snapcode which ......read more

    Enjoy Exceptional Discounts at Kashkha in the UAE During the Dubai Shopping Festival 2020

    It is the perfect time to top up your wardrobe with the season’s must-haves at Kashkha. The Dubai Shopping Festival (DSF) is here and with it the mega SALE at the Kashkha stores in the UAE. Take advantage of the special DSF offers available both online and in-stores across the emirates and enjoy fabulous discounts on select items starting from 25% to 75%.    According to the Kashkha Management, “DSF is one of the biggest shopping events in the region’s retail calendar and at Kashkha we are delighted to reward and indulge our customers with unbeatable discounts.  On offer at our stores and online platforms is a superb selection of Jalabiyas, Hijabs, Modest Wear and Nightwear at incredible prices.”    Combining classic with contemporary designs, Kashkha is a celebration of ......read more

    Make Way for Glitz and Glam Rock

    THE BEST PARTYWEAR FOR THE 2020 UNCONVENTIONAL FESTIVE SEASON United Arab Emirates -  December 24, 2020:   Whether you will celebrate on virtual parties or in person, getting dressed up is always a good idea (and mood boosting too!). Fabulous and fun in equal measure, the new dresses are set to steal the spotlight, even in video calls and for all year round. Standouts include voluminous shirtdresses in groovy flower power florals, Lurex knit dresses and fluid jersey midi dresses. Looking for comfort and style? Knitwear gets ready to party this season. Jacquard and crystal embellished sweaters, chunky Lurex knits and oversized or sleeveless sequin sweaters make an impact after dark, especially if worn over similarly shimmering skirts in taffeta, velvet, studded denim or laminated jersey This season’s best ......read more

    Better in Boots - Steve Madden

    United Arab Emirates -  December 24, 2020:   Always "better in boots" -  chic, trendy and stylish ! Yes the boot weather is now in full swing and Steve Madden's out with its hottest  boots collection. From jewelled slouch boots to the black ankle boot addiction and buckled bikers, it just gets trendier. Take a leaf out of the fashion risk-taker's and pair Steve Madden's show stopping sparkling rhinestone boots with your favourite skinny jeans, a cami and a leather jacket for a night out. If you're looking for a great alternative to a court shoe for the office, then the sleek black ankle boot is perfect. Armed with a little extra coverage they look great with this season's smarter, office-friendly trends. Team them with everything from knitted dresses to ankle-grazing trousers and ......read more

    VERSUS VERSACE VICTORIA HARBOUR

    Audacious, vibrant and stylish – Versus Versace Victoria is a jewelry watch that is reimagined with a contemporary twist. Iconic in its aesthetic, the timepiece channels the signature spirit of the Maison with spectacular details that include:  3D lion heads on the lugs, Swarovski crystals lining the rehaut and a breathtaking champagne- colored dial with floral guilloche patterns, intercepted by jeweled indices.  The soleil finish of the dial enriches the muted color palette of the timepiece and makes Victoria Harbour the perfect accessory to embellish your special occasions.

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    Other Top Stories from Fashion
     
    Surprise Loved Ones This Festive Season With the Perfect Gift From Tyler Ellis

    United Arab Emirates -  December 23, 2020:   Add a bit of sparkle and make this festive season oh so merry and bright as you pamper loved ones with a bespoke creation from Tyler Ellis. Known for unique and timeless silhouettes, Tyler Ellis creates the quintessential day-to-night must haves for the stylish, modern woman on the go. With an impassioned commitment to couture and the highest quality craftmanship, Tyler Ellis handbags and clutches are brought to life by Italian artisans in a variety of sizes, luxe materials and embellishments, thus making sure to suit one and ......read more

    Gain Speed, Save Time: Pirelli Extends Partnership With Montblanc

    Now available in the Middle East, the new Montblanc limited-edition luggage line is fitted with Pirelli mini tyres that mirror P ZERO™ line     Dubai, United Arab Emirates – 23 December 2020: Pirelli is extending its partnership with Montblanc with the launch of a new limited-edition luggage, featuring Pirelli mini-tyres that mirror the P ZERO™ tyre line. Introduced across Montblanc boutiques and selected store retailers in the region, the new luggage has been designed for those who seek style and high levels of performance while on the ......read more

    Tory Burch Holiday 2020

    “Our Holiday 2020 collection is a celebration of everything that reminds us of being together.  United Arab Emirates -  December 22, 2020:   Houses filled with family, friends, merry mischief and happy noises. Childhood memories and new traditions. Retro prints and classic looks…. Embroidered tunics, Fair Isle sweaters, timeless handbags and vintage-inspired sneakers. Perfect presents for those we love…” – Tory Burch     “For me, there is something incredibly special Holiday dressing, from morning until ......read more

    The Wonder Woman buys from Steve Madden

    Be a wonder woman in your own right. Yes, it's time to bring out the boots!    United Arab Emirates -  December 21, 2020:    The season just got more glam with Steve Madden's stellar boots collection. There's plenty to love, from embellished over-the-knee boots in colourful metallic hues to the all time favourite neutral ankle lengths. There are also options aplenty for those looking for something in-between a knee high boot and a bootie, trust this style to look perfect on everything from sweaters and leggings to boho autumn dresses.  ...read more

    Welcome the Festive Holiday Season in Style with Splash

    United Arab Emirates -  December 17, 2020:    Splash, the Middle East’s largest high-street fashion retailer, unveils a spectacular collection for the festive season. Whether you’re looking for an effortlessly chic attire to enjoy an intimate evening with your family and friends or thinking of surprising your loved ones with fabulous fashion outfit gifts, Splash is offering an amazing range to embrace the festive season in style. The womenswear collection from Splash is elegant reinterpretation of silhouettes shades have been combined with beautiful slate grey ......read more

    The New Kashkha Campaign Inspires the Kashkha Woman to Celebrate Nature

    United Arab Emirates -  December 17, 2020:   The new Kashkha campaign, featuring the latest Autumn / Winter Collection, is designed to inspire a desire to get out and enjoy nature and the beautiful Arabian heritage. The stunning range of Jalabiyas, Hijabs and Modest Fashion have been captured in spontaneous styles in scenic outdoor settings. A mix of joyful colours, exquisite embroideries and flowing silhouettes, rendered on a variety of beautiful floral and plain fabrics, pay homage to the wonders of nature through excellent craftsmanship.  ......read more

    Ariel Middle East Brings Its Pod Swap Shop to Ripe Market This Weekend

    The sustainable clothing initiative is the ideal reason to reevaluate your wardrobe ahead of the festive season Dubai, UAE - 13 December 2020: Ariel Middle East - one of the world’s most recognisable laundry brands – is bringing their second pop up Pod Swap Shop to Ripe Market at Academy Park this weekend on 18th and 19th December 2020. The boutique comes as part of their sustainable fashion initiative that aims to raise awareness about purchasing habits when it comes to buying and wearing clothes. The Ariel Pod Swap Shop encourages people to exchange preowned items of ......read more

    Max Mara Whitney Bag

    United Arab Emirates -  December 13, 2020:  A homage to Italian creativity and ingenuity, the Whitney Bag came about as the result of the unprecedented partnership between the Renzo Piano Building Workshop and Max Mara. The Whitney Bag made its first appearance in April 2015 at the opening of the new Whitney Museum of American Art building in the Meatpacking District of New York. “Aesthetic” and “technical” are the fundamental concepts of this bag, which is directly inspired by the façade and the proportion of the Whitney Museum of American Art in ......read more

    Ring in the Holiday Season With These Festive Looks From Nemozena

    United Arab Emirates -  December 07, 2020:    In years past, December calendars would be full of holiday parties, office gatherings and black-tie events. The time of year calls for opportunities to dress up in the finest dresses and suits and even enjoy the privilege of skipping events thanks to an overbooked party season. This year, while the world adjusts to a very different holiday lifestyle, though the many gatherings among friends and family will be sorely missed, there are still many ways to get into the festive spirit of the ......read more

    Steve Madden's Exclusive Festive/Holiday Collection

    The festive countdown is officially on! From bling boots and clutches that will make sure you're a show stealer at any party to super comfortable sandals and slippers to help you stay on trend while travelling, Steve Madden brings to you its exclusive festive/holiday collection. So, whether you're stuck for stocking fillers, the perfect Secret Santa gift or just want to treat yourself to something glam, Steve Madden is your go to brand.  As the social calendar fills up fast, opt for a knock out pair of heeled boots that will take you from office to dark, looking as good ......read more

    Karl Lagerfeld Introduces a New Style in the Fall-Winter 2020 Eyewear Collection

    ICONS OF AN ICON   United Arab Emirates -  November 25, 2020:    The ICONS OF AN ICON product story continues with the introduction of a new frame in the Fall/Winter 2020 collection, inspired by Karl Lagerfeld’s signature style and sophisticated attitude. This unique edition reinterprets the iconic eyewear shape favored by Mr. Lagerfeld to show off with his iconic all black outfits. ...read more

    Discover Your Perfect Shade of Beige this Autumn/ Winter from Emilia-Romagna

    United Arab Emirates -  November 25, 2020:   The Fall/Winter 2020 runways were awash with every shade of brown and beige; ranging from chocolate, caramel and coffee. The 14 fashion brands from the ‘Italian fashion towards Dubai’ initiative have this style category well covered with a beautiful selection including leather trousers, knitwear, warm winter coats and accessories. Available in many different shades, so every woman can find the colour that works best for her.   ...read more

    Persil Rewards Aspiring Abaya Designers With Scholarships

    Call to join Abaytik Stylik design competition, deadline of submission on Nov 29 Dubai, United Arab Emirates; November 24, 2020:  Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, has announced Nov 29 as the deadline for its abaya design competition, part of the women empowerment campaign titled Abaytik Stylik (Your Abaya, Your Style).  Those who are interested to join must submit their original abaya design sketches on https://advocacy2.typeform.com/to/OtNNildC. Candidates will go through several stages of the competition including an online ......read more

    Samsung Invites UAE Consumers to Experience the All New Air Dresser at Galeries Lafayette

    Consumers are welcome to explore the product and find out precisely how the Air Dresser refreshes styles and revolutionizes laundry  Dubai, UAE – November 23 2020 - Samsung Gulf Electronics is inviting consumers to an immersive experiential showcasing of its next-generation Air Dresser at Galeries Lafayette, Dubai Mall, on 25 and 26 November. The brand is determined to provide as many people as possible with the opportunity to explore the product up close and personal. Attendees will learn about the Air Dresser’s benefits from a Samsung product expert and witness how the ......read more

    What You Don't See

    United Arab Emirates -  November 22, 2020:    Through these images we invite the viewer to discover what lies behind a Purificacion Garcia bag or accessory once it has been created and sent to our stores.    The process doesn't end once the article is in our warehouse. Before it reaches our customers, it needs to come to life through images which will then become its letter of introduction on social media and our website.   Each bag and accessory is analysed, discussed and the inspiration behind each one defined, so that the end result transmits a ......read more

    Steve Madden Launches his Highly Anticipated Memoir "The Cobbler" in the United Arab Emirates

    Experience a wild ride through Steve’s rise, fall, and comeback United Arab Emirates -  November 15, 2020:  Renowned designer and businessman Steve Madden is launching his honest and raw memoir, “The Cobbler: How I Disrupted an Industry, Fell from Grace and Came Back Stronger Than Ever”, in the UAE today.  Many will recognise the name Steve Madden, but few know the inner workings of the college dropout who overcame his obstacles to establish an incredibly successful multi-million dollar business that disrupted the footwear industry. “The ......read more

    Top 10 Abaya Styling Tips

    By Persil Abaya Shampoo   United Arab Emirates -  November 10, 2020:  Abayas have evolved from being a traditional wear to fashionable statement.  From the closed abaya to open, kimono style, draped, two-piece, and butterfly design, abayas have become the epitome of modest fashion – making more women around the world adopt abaya for its comfort and appearance.  Depending on the design and type of fabric, you will know when a specific style is suitable to wear.   Fashion designer Amal Murad shares that an embroidered Abaya is best to match ......read more

    VERSUS VERSACE LES DOCKS

    A fierce, rebellious and bold, Versus Les Dock’s is an instantly recognizable timepiece from the house of Versus Versace.  The timepiece owes its distinction to the brand’s iconic and refreshing design aesthetic. The Versus logo is pronounced in this timepiece with the lettering taking the place of the indices. The chiseled bezel highlights the intricate detailing on the dial which includes deltoid- shaped indices adding to the tapestry of opulence. Embellishing the bracelet are 3D Lion heads that alternate with metallic links and sit in the position of the lugs, making ......read more

    Max Kids Winter 2020 Collection Meets Forest Friends!

    4 November, Dubai, UAE 2020: Cool winter breeze is already making its presence felt and it’s time to start making some extra room in the kids' closets for all those cute knitted jumpers, sleek jackets, and layering pieces. But this season is extra special for the little ones, because Max’s brand new winter collection is woodland-inspired and just… oh so cute! This season’s newest styles feature hues that are warm and playful, as though taken directly from nature. Dotted with cute animal graphics and fur trimmed collars and snuggly materials, this fun and cozy ......read more

    Persil Calls Aspiring Abaya Designers to Join Abaytik Stylik

    Winners can win scholarships at French Fashion Institute ESMOD Dubai  Relaunches 2in1 Abaya Shampoo with a more premium look Dubai, United Arab Emirates; November 4, 2020:  Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, launches a self-expression campaign for abaya lovers titled Abaytik Stylik (Your Abaya, Your Style), in conjunction with the re-launch of its 2in1 abaya shampoo.  Abaytik Stylik encourages budding designers to showcase fashionable abaya sketches and get a chance to win scholarships. Selected winners will have the ......read more

    5 Simple Tips for Effortless Yet Chic Maternity Style

    19 October 2020, Dubai, UAE: If you're new to dressing for two, the world of maternity clothes might be somewhat of a mystery. When it comes to dressing during pregnancy, comfort and style are key. But why wear a glorified sack when you can look elegant? Max Fashion’s maternity collection offers a complete wardrobe solution featuring comfortable fabrics and an uplifting colour palette with lively graphics. From work wear essentials, to comfortable stretch pieces, to the latest trend hits, the collection has great value options for all expectant mothers. Dress like the ......read more

    Marina Rinaldi – Pre-Fall 2020 “Call Me”

    United Arab Emirates,  October 15, 2020:  The new season for Marina Rinaldi opens with a tribute to Debbie Harry, one of the most iconic and innovative protagonists of the international music scene who left a strong impression on the sound and style of the 1970s and 1980s at the helm of the group Blondie. Her autobiography FACE IT was published In October 2019, the portrait of a brave, beautiful woman “born to be punk” who faced many difficulties with an unwavering optimism and sense of humour, and whose grit has transformed her into a character capable of surviving ......read more

    ‘That' Concept Store — Everyday Activewear

    HIGH-TECH PERFORMANCE MEETS HIGH-FASHION United Arab Emirates,  October 14, 2020:  THAT offers a fashionable assortment of designer sportswear, a unique selection of both women's and men's streetwear to elevate every style.  From stylish sneakers, luxury hoodies, trending tracksuits & t-shirts, to the latest must-have backpacks and accessories - keep your resolutions in  cool workout gear, and look great in it too.  ...read more

    For Him and for Her: Fashion Trends to Watch this Fall

    13 October, 2020, UAE:  It is that time of the year when in many places across the world, leaves on trees turn to beautiful shades of red and fall to the ground. It is the most colourful and vibrant season of the year – autumn! If you are wondering what trends are going to be hot once the temperature starts cooling down, Max has got you covered.   Style experts at the region’s leading value fashion house are ready to help you put your best foot forward with an impressive array of season-savvy outfits featuring hues that are warm and elegant:   1. Bold ......read more

    Kristina Fidelskaya — Spring / Summer 2021 'Belmonde' Collection

    SPRING / SUMMER 2021 ‘BELMONDE’   An ode to life – to the beautiful moments we create together.   United Arab Emirates,  October 11, 2020: Unapologetically free-spirited, transcendently bold, and wildly enchanting – The scene is set in the late sixties in Saint-Tropez, the era’s playground and the golden-age of Godard’s New Wave Cinema - where women play the lead and leave a long-lasting impression. A storyline as told by on-screen femme fatales, a series of unexpected adventures on the French Riviera – a place where one ......read more

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