PROVOC Launches in Dubai during BeautyWorld ME 2015

Create stunning, provoc-ative looks for your eyes and lips

Dubai, UAE, 30th May 2015: Home-grown make-up brand PROVOC has introduced their latest eye-make up collection such as semi-permanent eye liners in a range of colors, twice more intense flare eyelash extensions for voluminous eyelashes, and luscious lip liners  inspired by the beautiful Middle Eastern culture.  This new collection is unveiled during BeautyWorld ME, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East and one of the top 5 exhibitions worldwide. 

Mr. Fadi Sawaya, CEO of Sawaya International and the creator of the PROVOC brand, said: “Our vision for the PROVOC brand is to show the world the beauty and uniqueness of ‘Khaleeji’ make-up that is inspired by the Orient - the sun, sand and mysterious charm of the desert. The Middle East is a rich inspiration for PROVOC and women from this region loves the black kohl and bold black eyeliners to get the smoldering Arabic inspired eye look. Mixed with luxurious eyeshadows, PROVOC helps to create unique and dramatically big eyes which is the main icon of beauty here.”

The PROVOC collection uses only the highest quality ingredients and materials to create stunning looks that are more provocative, more intense and more attractive. 

PROVOC EYELASH EXTENSIONS
Eyes are windows to the soul, so they say. Flutter those eyelashes confidently when you enhance your eyelashes. Made with natural hair, PROVOC eyelashes come in a wide variety of looks, from fine lashes for completely soft natural looks to dark, thicker variations for dramatic looks especially for an unforgettable evening out with friends. 

PROVOC EYELINERS
Eyeliners continue to be one of the best enhancers of your eye features. To go bold on the eyes with this season's feline flicked winged liner, use PROVOC semi permanent gel eyeliners. You can count on the intensity, endurance and quality to let your expressive eyes do all the talking. Long-wearing, smudge-proof and ultra smooth, this glides on like a liquid liner and stays put. The pigment is intense so you don't need very much at all.

PROVOC LIPLINERS
Full, soft and shiny lips are seductive. The PROVOC Long-lasting Lipliner is beyond amazing providing a well-contoured lip and acting as a lipstick as well. Create a full, matte look and design your lips without any smudging. To add shine or a shimmery touch, add some Vaseline to soften lips as well. Try the nude gloss effect if you want to emphasize your smoky eye shadow.

PROVOC BROW PENCILS
Well-maintained eyebrows can take years off your face. They reflect a well-groomed lady who makes sure she always looks her best. Look effortless and natural, with the PROVOC Brow pencil available in 5 shades to perfectly match your hair color. The thick gel consistency draws accurate tiny hair strokes either to fill with color or create the famous arch and the brush at the end of the pencil helps you blend and shape your brows into place.

PROVOC SEMI-PERMANENT MAKE-UP PENCILS
Multi-tasking is the name of the game when it comes to beauty. All-in-one products that can do triple the job are a must-have. With PROVOC semi-permanent make-up pencils, you can use them as lip liners, eye liners and brow liners. They give you a long-lasting effect which helps you with hassle-free application.