American Tourister unveils an exciting new range in the Middle East

~Colour your world with CubePOP~

UAE, May 10th 2015 – Pop some excitement into your travels with CubePOP! Built for the modern, urban adventurer, the latest range by American Tourister combines the best of edgy design with the practicality and durability expected of one of the world's favorite luggage brands.

Making its entry into Middle East, the collection is perfect for the traveler who likes to stand out in the crowd. Replete with bold colour options that are a standout feature of the CubePOP collection, there are a range of options in mint green, fuchsia and coral. With tourism in the Middle East bringing an array of people world over, the CubePOP collection is indeed a valuable take home!

The geometric design of the CubePOP is emphasized in the deep midnight blue and striking 'after dark' variations – classic colours that definitely make a statement no matter where your adventures take you.

Mr. Jai Krishnan, VP, Middle East, Samsonite, speaking on the launch asserted, “We are quite excited to introduce CubePOP, the new range from the house of American Tourister, to the Middle Eastern market. We are happy about launching the product in the Middle East, as it is a major tourist destination. We believe that the luggage used by people defines their personality and we constantly work innovatively towards offering exciting products on every occasion to suit people’s style and comfort. And we hope that the CubePOP range will find a lot of patrons here!”

CubePOP is all about space and practicality – each colour comes in three expandable sizes, each with a generous trunk size for smart storage, while the spinners also add an extra design element. A light, easy access lid is tough enough for any terrain, and is perfect for carrying anything you pick up on your way. Sleek, soft grip side handles come in the same colour as your case, making light work of any heavy lifting.

Interior compartment straps and mesh dividers make packing a breeze, and a hanging pocket gives you a place for even the smallest of souvenirs. A fixed TSA combination lock and push-button trolley system add to the convenience of the CubePOP, giving you ultimate peace of mind whether you’re on the road or high in the sky.

Ms. Soo Jung Park, Creative Director at Samsonite says, “Our Young Target of American Tourister thinks Style is actually as important as reasonable price. So American Tourister will be well positioned as a fashionable luggage brand beyond the durable and safety luggage compared to its rivals. That is precisely what we intended. 2014 CubePOP Campaign was made based on the 'I travel the world’ concept, the concept was expressing sensuously for young traveler with American Tourister.”