Gemalto Gears Up for Cards & Payments ME: Demo Line-Up Includes World's First Smart Kiosk and Latest Wearable Devices

Dubai, May 7th, 2015 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is gearing up for the 2015 edition of Cards & Payments Middle East – an annual event dedicated to the region’s growing payments and smart cards market – and has engineered a rich mix of innovative solutions and live, interactive demonstrations to present during the event’s two-day run, from May 12 to 13, at the Dubai International Convention & Exhibition Centre. The strong line-up will feature latest, noteworthy technologies such as wearable devices, mobile banking and e-payment solutions as well as mobile government software and platform for new-generation digital IDs. Headlining these demonstrations will be an exclusive DubaiCard kiosk, the world’s first self-service kiosk to instantly issue payment cards, and will mark the technology’s foray into the UAE.

Powered by Gemalto’s Dexxis Card Instant Issuance solution, which facilitates seamless and secure on-the-spot card issuance, the DubaiCard kiosk is set for widespread deployment this year; Dubai-based National Pay will install 200 kiosks across the Emirate as part of phase one of the technology’s nation-wide insertion. Unsurprisingly, this highly user-friendly, prompt-delivery hosted solution, with activation and issuance of a personalized payment card with a PIN in under a minute, has been generating its fair share of interest in the Emirate and beyond.

Meanwhile, in line with the wearable technology revolution, which hit fever-pitch late last year and is set to compound at an annual rate of 78.4% over the next five years[1], Gemalto will also demonstrate the use of its Optelio Contactless MiniTag, facilitating ‘contactless’ transactions via wearable technology such as wristbands. Although demonstrations will centre on using these nifty wristbands to pay at shops, the Optelio Contactless MiniTag is billed as a multi-purpose solution, its uses ranging from serving as a prepaid payment device for  transportation or as a crowd management solution at large-scale events.

“The world of financial services and payments is evolving at a brisk pace, with digital and mobile banking taking centre stage, and NFC payments following suit. New technologies and disruptive payment solutions are creating a vibrant marketplace with significant opportunities for payment innovations for both banked and unbanked markets” said Eric Claudel, President for Middle East and Africa at Gemalto. “Our solutions have the capability to support a wide range of customer demands for increasingly personalized, convenient, yet secure options, and our line-up of demos at Cards & Payments ME is designed to further validate this claim,”