Axiom's New Damage Insurance for Mobile Devices Offers Customers Peace of Mind

Innovative Service Will Safeguard Device Owners’ Investment by Offering Cover for Accidental Damage

Dubai, United Arab Emirates: It’s that all too familiar moment of panic, when you spill coffee on your newly purchased mobile device, watching your latest investment approach its slow, inevitable ruin, all the while knowing that your warranty will not cover the repair costs for liquid damage.

With Axiom’s innovative Damage Insurance service, customers can now enjoy peace of mind. This unique offering protects customers’ valuable devices in the event of accidental damage, with Axiom returning them as good as new and retaining their quality.

According to Axiom, the majority of customers’ technical problems arise due to accidental damage, such as dropping the phone either in water or on the ground, which causes the device to malfunction. Such damage falls outside a manufacturer’s or retailer’s warranty, making the accidental phone drop or coffee spill a painful experience for mobile users.

With devices becoming ever more delicate, complex and compact, the subsequent risk of accidental damage is only increasing. Users who resort to uncertified third-party handlers to avoid the hefty costs associated with repair often compromise on quality, detracting from their mobile experience in the long-run.

Axiom’s Damage Insurance service, which is being launched in conjunction with Watania, the UAE Takaful insurance operator, and is being administered by Global Assurance Solutions (GAS), will protect customers’ mobile devices from accidental damage, including exposure of the device to liquids or unintentional physical damage, such as screen breaks or damage to electronics.

The insurance plan covers the cost of repair during the term of the insurance, eliminating uncertainty over high repair costs, with a refund provided in case the device can’t be repaired.

The service is unique amongst device retailers in the United Arab Emirates and the Kingdom of Saudi Arabia, and is another addition to Axiom’s portfolio of Value Added Services (VAS), taking a great deal of worry out, when customers are purchasing a quality device.

“We know that when customers buy a quality handset, they are making a commitment, and we aim to show that we take that commitment seriously by offering the best possible customer support we can,” said Faisal Al Bannai, Axiom CEO. “We want our customers to confidently use their mobile devices to enhance their lifestyle, and by offering them Damage Insurance, they can do so without worry or distress in the event of an accident.”

According to research conducted for Axiom, warranty, service terms, and excellent after-sales service are among the most important characteristics customers look for in their “ideal” retail store brand.

Axiom continually stands out for its vast range of VAS. It is the first company of its kind in the Middle East to introduce service centers that are all equipped with world-class CRM and complaint management systems.

This range includes the pioneering 1-hour service, regional warranty, 60-second data transfer, pick-up and delivery for repairs, phone trade-in, price protection, and standby phones during repairs. Other differentiators include state of the art infrastructure, bespoke and tailored systems, and collection from independent and key direct retailers.