Marking artistic director Julie de Libran's first advertising campaign at Rykiel, she picked the daughters of Rolling Stone frontman Mick Jagger and model Jerry Hall, Elizabeth and Georgia May Jagger.
'We had the Jagger sisters for the show. I loved the energy that passed between them, and their individual beauty so equal, yet so unalike,' de Libran said about her models. 'Their mother walked for Sonia Rykiel, and they would come to the boutique. It's the story of a family and a family business. It was great to have Juergen [Teller] shoot them in such spontaneous fashion in Saint-Germain-des-Prés,' she added.
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