Let Your Spirit Run Free with the captivating new ESCADA Turquoise Summer

Summer is about freedom. Wind in your hair, warm sun on your skin and that spirited feeling you get when you escape the everyday – even if only for a moment. ESCADA Turquoise Summer, the 2015 limited edition Summer Fragrance, evokes feelings of free-spirited abandon and escapism, where you can imagine anything is possible.

An intensely fruity, powerful yet playful summer scent; the fragrance features strawberry, raspberry and blackcurrant accords, complemented by more sensual and creamy notes of vanilla and sandalwood. ESCADA Turquoise Summer encourages you to explore, and truly let your spirit run free.  

ESCADA started the trend of summer limited edition fragrances in 1993. Turquoise Summer marks the 23rd ESCADA summer scent and truly captures the spirit of the season that ESCADA summer fragrances are renowned for.

The Fragrance

Escada Turquoise Summer is a playful fruity sorbet of wild red fruits – a fragrance that will open the world to summer.

The edible fruity sensation provided by tutti frutti notes is intensified in the fragrance by a joyful cocktail of berries - strawberry combined with juicy raspberry and acidulous blackcurrant. The combination invites you to remember the scent of a refreshing icy sorbet.

And at the heart, the red fruits give way to a fleshy peach note, perfectly complemented by the fresh floral scent of violet and orange flowers.

The intense fruitiness is balanced by the sensual base notes with a relaxing blend of creamy vanilla and smooth sandalwood.

The Design: an Iconic flacon and a new Illustration
 
Right through to the packaging and flacon design, ESCADA Turquoise Summer evokes summer freedom like no other. Part of what makes ESCADA summer fragrances anticipated by consumers is the stand out packaging and iconic flacon design, featuring the ESCADA “girl” – but always with a twist unique to each fragrance. With Turquoise Summer, the classic flacon shape is rendered in a delicate translucent turquoise with the butterfly motif visible from within, and with a playful butterfly charm around the neck.

The outer pack delightfully brings the concept of summer escapism to life through the clever use of floral and butterfly imagery together with recognizable ESCADA signature colours. This year, fashion illustrator and designer Sarah Arnett drew inspiration from the right ESCADA heritage, the bright and fruity fragrance and the memories of summer escapism it evokes to design the stunning Turquoise Summer packaging. Turquoise mixes with ESCADA signature pink, and this year’s ESCADA summer fragrance girl is beautifully realised in a gown of feminine florals and the butterfly motif – signifying het free spirit. With a butterfly in her hair, surrounded by flowers, she is the epitome of a free-spirited woman ready to take on the world.

As she looks, coyly, to one side, we are left wondering, “Where will her spirit of adventure take her next?”

Price:
50ml: 66.70 $
100 ml: 81.68 $

Escada Turquoise Summer will be available as of February 2015 – wide distribution