IWC Schaffhausen's portofino midsize collection adds a sparkle to the Doha Jewellery & Watches Exhibition 2015

Doha, 25 February 2015 – Together with its authorized retailer Al Majed Jewellery, renowned Swiss luxury watch manufacturer IWC Schaffhausen puts in a sparkling appearance at the Doha Jewellery & Watches Exhibition with the recently launched Portofino Midsize collection. Held at the Qatar  National Convention Centre, the annual event is a unique exhibition of the world’s most luxurious names in jewellery and watchmaking.

At this year’s Doha Jewellery & Watches Exhibition, IWC Schaffhausen is showcasing its new Portofino Midsize collection. “IWC is honoured to be part of the Doha Jewellery & Watches Exhibition for the third consecutive year,” says Karoline Huber, Brand Director IWC Middle East & India. “It is certainly one of the leading and most prestigious exhibitions in the region,” she adds. The Portofino Midsize collection, launched in September 2014 at WATCHES&WONDERS in Hong Kong, has made IWC’s classic Portofino watch family attractive to watch lovers who prefer a slightly smaller timepiece. The Portofino collection has been an expression of understatement and good taste for 30 years.

AN AIR OF PORTOFINO IN THE  CITY OF PEARLS Thanks to its purist, timeless design, the Portofino has established itself as one of IWC Schaffhausen’s most successful watch families and is equally popular among both men and women. The collection has gained even more prominence owing to an impressive series of photographs featuring IWC’s brand ambassadors taken by cele brated photographer Peter Lindbergh in 2014. The flagship of the new Midsize collection is the Portofino Midsize Automatic Moon

Phase in white gold (Ref. IW459004). The dial, bezel and horns are decorated with a total of 174 pure white diamonds. The jet black dial has several meticulously applied coats of lacquer and is the perfect backdrop to truly bring out the sparkle of the precious stones. For the first time ever, the designers have depicted the entire moon phase display as a star-studded night sky, with the moon and stars appearing to float in infinite space. For the dials of the red gold and stainless- steel versions of the Portofino Midsize Automatic Moon Phase, flawless, gently shimmering mother-of-pearl in white (Ref. IW459001/IW459002/IW459005) and black (Ref. IW459003) was chosen. The bezels, encrusted with 66 sparkling diamonds, are magnificent.