Shoe Mart celebrates biggest milestone on 25th anniversary

Region’s oldest footwear retailer signs Arabic pop star Maya Diab as brand ambassador

Shoe Mart achieves its greatest corporate milestone as the company turns 25 years old this month, making it the most established and largest footwear and accessories retail concept in the Gulf. To celebrate this landmark accomplishment, the company has unveiled Arabic pop star Maya Diab as its latest brand ambassador, who will be fronting Shoe Mart’s Spring/Summer 2015 advertising campaign.

“We are extremely happy and grateful to be celebrating 25 years of retail excellence,” Mr. Manu Jeswani, CEO of Shoe Mart commented. “We couldn’t have achieved such an important achievement without the support of our customers, to whom we have continuously provided products that embody great quality and value over the past quarter of a century.”

The new face of Shoe Mart, Lebanese actress, singer and fashion icon Maya Diab, needs no introduction. Considered one of the most influential celebrities in Middle East entertainment, Maya has received numerous awards for her contributions to the fashion and beauty industries. Since her meteoric rise to fame, Maya has been consistently hailed as a powerful female role model, embodying feminine glamour, strength and dignity.

“We believe that Maya’s vibrant personality reflects our core brand values, and this collaboration will resonate greatly among not only our current family of loyal customers, but also to potential new market segments,” Mr. Jeswani explained.

As a way of giving back to customers that have supported Shoe Mart’s growth into a retail giant, the brand will be launching exclusive promotion that will offer regular shoppers access to quality products at great value. This will be headlined by a 25% off promotion available in most  Shoe Mart stores in the GCC from 18 February until 7 March 2015.

Shoe Mart’s silver jubilee also coincides with the launch of its Spring/Summer 2015 collection of footwear and accessories for men, women and kids, which was unveiled at a glamorous event attended by the Dubai’s VIPs and fashion elite. Drawing inspiration from reigning runway trends, the show highlighted three major themes as the key looks for the brand’s latest collections. Eclectic Tropical features warm and sunny colours reminiscent of a relaxing afternoon on a picturesque beach, while Futuristic Pastels offer styles pulsating with these florescent and space-age shades that spell sheer excitement. The third and final theme, Desert Sun, portrays a fun fashion safari of earthy neutral hues paired with metallics and exotic skins to capture the adventurous spirit of the season.