Dabur International names Lebanese beauty queen Nadine Njeim as Brand Ambassador for ‘Dabur Amla' hair care

Dubai, UAE, 19 February, 2015 - Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has named the famous Lebanese beauty queen Nadine Wilson Njeim as its new Brand Ambassador for Dabur Amla Jasmine Hair Oil and Dabur Amla Leave-on Oils. Njeim embodies the beauty and grace that these hair care products are intended to impart to its regular users.

Njeim was elected Miss Lebanon in 2007 and represented her country in the 2007 editions of the Miss World and Miss Universe international beauty pageants. After passing on her title she pursued a successful career in acting, eventually getting chosen as the voiceover for the Arabic version of the 2013 video game ‘Tomb Raider.’ Njeim is also a presenter for the Lebanese edition of ‘The Voice,’ a popular reality television singing competition, and is renowned for her charitable volunteerism.

As Dabur Amla, Brand Ambassador, Njeim tells us how Dabur Amla Jasmine Hair Oil, is a special oil for colored hair, protects the hair from damage that hair colours can cause and also prevents early fading. The oil is a pleasantly fragranced variant of Dabur Amla Hair Oil family of hair care products which infuses ‘amla’ or Indian gooseberry and other active ingredients to nourish hair from root to tip.

The Lebanese beauty also highlights the benefits of Dabur Amla Leave-on Oils, a post-shampoo oil nourishment line developed after studying the unique hair care requirements and weather conditions of Arab countries.  The non-greasy leave-on formula of this range includes Amla hair oil which nourishes hair from root to tip without the need for washing. The leave-on oils can be applied post-wash before styling for 24-hour protection.

“Dabur Amla hair oils are intended to make hair healthy while giving today’s modern, empowered women a confident, graceful and beautiful look. As Dabur Amla’s Brand Ambassador, it is my honor to bring to life the benefits that these outstanding hair oils offer to their users. I hope to introduce more Arab women to the Dabur Amla Jasmine and Leave-on Hair Oils and help them enjoy long, strong and beautiful hair, as I do through these products” said Njeim.

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.