The Body Shop Drops of Youth™ Bouncy Sleeping mask

Dubai, February 18, 2015 

BOUNCE BACK TO YOUTHFUL SKIN
As we age, our skin loses elasticity taking longer to bounce back into shape.  Sleep marks take longer to disappear in the morning than they did when we were fresh-faced teenagers.

Not anymore. Introducing NEW Drops of Youth™ Bouncy Sleeping Mask (RRP £XX), the latest addition to our best-selling youth- enhancing range.
Discover the uniquely bouncy, memory-shape texture. Designed to be left on overnight without washing off, the lightweight, pliable mask moulds itself like a second skin. 

EDELWEISS STEM CELLS,

SOURCE OF YOUTHFUL FRESHNESS 
The secret behind our youth-enhancing mask is Edelweiss plant stem cells. This hardy flower thrives in the harshest conditions high in the Alps. We carefully and sustainably extract the Edelweiss stem cells, harnessing their powerful resilience, to deliver potent skin cell renewing properties.

ASK OUR EXPERT – Dr Terry 
Dr. Terry has been appointed by The Body Shop as a Global Skincare Expert. With 11 years’ experience, Dr Terry’s empowering approach to beauty helps women solve their skincare issues in the most natural way possible, boosting their self-esteem for internal and external vitality.

What happens to my skin while I sleep?
Fix: the repair process occurs.  Old skin cells shed, environmental free radical damage is removed and new cells are encouraged to the surface of the skin. 
Fight: Sleep boosts melatonin, a powerful anti-oxidant which helps fight age-spots and wrinkles. 
Firm: Growth hormones which boost the skin’s collagen, elasticity and firmness are generated during sleep.

Make this mask your must-have on long-haul flights to help avoid skin-dehydration, on sunny holidays to replenish skin at night and in cold temperatures to lock in and maintain the skin’s natural hydration. It’s perfect for all skin types!

Dr Terry has specially designed a massage technique with memorable phrases. Do the routine twice when applying, to stimulate your lymphatic system, encouraging circulation and better absorption of the mask for skin that feels renewed and bouncy.

(Illustrations will accompany each step)
1. Over The Rainbow
2. Under The Clouds
3. Quenching The Earth
4. Under The Sea
5. Pitter Patter

NIGHT REGIME
1. Drops of Youth™ Concentrate 
2. Drops of Youth™ Eye Concentrate 
3. NEW Drops of Youth™ Bouncy Sleeping Mask  

DAY REGIME
1. Drops of Youth™ Concentrate 
2. Drops of Youth™ Eye Concentrate 
3. NEW Wonderblur™ is the last step of your beauty routine before make-up. This lightweight blurs instantly smoothes skin texture, visibly reducing fine lines and pores for an all-day flawless look.