L'Oréal Paris's New Pure Reds Collection

L’Oréal Paris’s new Pure Reds Collection is total made-to-measure matte gorgeousness

If you just can’t resist a red lipstick, then hear this: the season’s biggest beauty news is the huge comeback of the scarlet lip. You’ll see it trending on fashion runways, magazine shoots, red carpet events and on celebrity lips everywhere!

A pop of bold, bright red on the mouth is a great way to update a beauty look instantly. L’Oréal Paris’s all-new, celebrity-favourite Collection Exclusive Pure Reds range is the season’s key beauty accessory to getting this 
most-wanted look.
 
The Pure Reds collection, which was designed with the brand’s celebrities in mind, offers a range of hues in lightweight textures with hydrating effects and rich pigments. Choose from Doutzen’s ‘Pure Fire’, Laetitia’s ‘Pure Garnet’, Blake’s ‘Pure Ruby’, Julianne’s ‘Pure Vermeil’, Freida’s ‘Pure Amaranthe’, Liya’s ‘Pure Scarlato’, J-Lo’s ‘Pure Rouge’ or Eva’s ‘Pure Brick’ for romantic to dramatic colours that go from classic to contemporary in luscious, lively shades of berry, brick, ruby, cherry, garnet and more.  
 
L’Oréal Paris’s international make-up artist Karim Rahman says: “Eight stunning shades in this supremely wearable collection ensure a perfect match for every single woman, and that’s just one of the things I love about it! The shades really are tailor-made to suit any skin tone, and to not just suit, but look sublime and flatter with their intense soft velvet coverage and modern matte effect. The matte look is so very now, and it gives the red lip a truly updated texture.” 
 
L’Oréal Paris’s Pure Reds: 75 AED