Jergens Launches New Smoothing Oud Lotion

All-new fragrance created exclusively for the Middle East 

Dubai, February 4, 2015: Inspired by Oud, the ethereal scent of Arabia and one of the world’s most premium fragrances, Jergens has launched the all-new and luxurious Smoothing Oud lotion. Available exclusively in the Middle East, the leading skincare brand’s newest addition to its popular skincare range is specially formulated for long-lasting hydration, deep conditioning and visibly smoother skin with a beautiful glow.

Available in the new redefined style, showcasing the changing face of Jergens, the Smoothing Oud lotion helps you reveal deeply luminous and visibly smoother skin, supported by a new Hydralucence technology with unique nourishing hydrators, as well as silk proteins and oud essence, this unique formula restores skin’s luminosity. It effortlessly improves texture of your skin, which Jergens understands is the foundation of beauty for every woman. 

Made from the oil extracted from the tropical Agar tree, Oud is believed to have originated in the Assam region of India before spreading to the Middle East and beyond. It has been used in this region as medicine, incense and aromatic oil for thousands of years, and today is highly valued by perfumers for its sweet, woody, aromatic and complex scent. Carved into the region’s rich heritage, Oud is extremely popular amongst its residents; it is therefore fitting that Jergens pays tribute to this age old Middle Eastern tradition.

“Jergens is built on strong heritage having been launched in the US over 100 years ago and achieving No.1 bodycare status*.  By adapting to local customs and trends, this success has also been replicated here in the Middle East. In this case, we recognised the significance of Oud, not only as a preferred body perfuming scent but also as part of local tradition. The result is our new Smoothing Oud Lotion, a product that we are extremely proud of,” said Caroline Wilding, Associate Marketing Director, Export Markets at Kao USA Inc.

“Nourishing and looking after our skin is an imperative for every woman to maintain a healthy and visible glow all year round,” added Dr. Seema Tannous, Skincare Expert and Jergens brand ambassador. “In its new Smoothing Oud Lotion, Jergens has created a 2 in 1 product that will help women in this region to do just that. It has been specially formulated for long-lasting hydration to bring out the skin’s natural softness for beautiful and healthier looking skin. Pioneering simple skincare techniques such as this is why I am delighted to work alongside Jergens, one of world’s leading skincare brands. Our skin is the foundation of our beauty, so it gives me great pleasure to try their new unique moisturing formulas coupled with the all-new rich Smoothing Oud Lotion”.

Jergens skin care products are uniquely created to make a beautiful difference for your skin – a difference you can actually see, feel and experience that it becomes the foundation of your beauty. Jergens lotions have become a coveted beauty favorite over the years with the all Jergens skincare products providing more ways to achieve beautiful skin. 

Feel beautiful in your own skin with the Jergens Oud Smoothing lotion, available in a 200ml for AED 12.00, 400ml for AED 20.00 and 600ml for AED 24.00 in major hyper and supermarkets, including Géant, Carrefour, Spinneys and Waitrose. 

* Nielsen via its RMS service, Hand & Body Moisturizer category USA.  Total xAOC, 52 w/e 12/28/2013, $ value share.