Baume & Mercier Celebrates the 25th Sihh Edition with the Relaunch of Classima

Geneva, January 26rd 2015 –The 25th edition of the SIHH has ended for Baume & Mercier on a successful relaunch of Classima for men and now also for women. This iconic pillar mirrors the aim of the Maison to welcome the young generation in the luxury universe with  watches combining high quality and affordability.

A BOOTH TO FEEL THE MAISON SPIRIT
The Baume & Mercier booth at this 25th edition of the SIHH offered a delightfully cosy environment. Guests in this home-like setting enjoyed a warm welcome and a chance to immerse themselves in the world of the Swiss Maison.

The black and white emotional pictures photographed by Peter Lindbergh have magnified the Baume & Mercier booth and the watches displayed in the showcases, have contributed to make visitors feel the celebration dimension which is part of the brand. 

Eyes were also drawn to the historical Baume & Mercier wall featuring outstanding round pieces that have marked time and the Maison 185 years of history.