L'Oréal Professionnel launches its first anti-thinning professional coaching program with SERIOXYL

Dubai, December 18, 2014 - The revolutionary news product range acts from the very first symptoms thus providing your hair with more density and more thickness. Resulting from L’Oréal Advanced Research, Serioxyl offers a personalized answer following a diagnosis by the expert L’Oréal Professionnel hairdressers.

Dr. Bruno A. Bernard, L’Oréal’s fellow expert in hair care biology commented: “Serioxyl effectively combats hair thinning by restoring fibre density, improving resistance to breakage and providing energy and nutrients to help the hair follicle fulfil its role.”

Serioxyl addresses hair density and thickness concerns of both men and women thanks to tailored in-salon and at-home treatments formulated with highly-concentrated ingredients catering to every aspects of thinning hair:  

1. Less hair density: Serioxyl provides a breakthrough combination of Stemoxydine, new generation ingredient from L’Oréal Advanced Research, and Neohesperidin. 
2. Brittle Hair: Specific anti-breakage duo of Glucoboost and Incell. 
3. Thinner Looking Hair: Intra-CylaneTM by L’Oréal provides an exclusive fibre-amplifying action. 
4. Volume: A volume-boosting polymer for an immediate, visible effect at the roots.

The effective treatment works in two ways starting with the L’Oréal Professionnel hairdresser’s in-salon diagnosis to determine both the hair type and explain thinning hair causes which will be followed by the custom-made hair treatment. Subsequently, the hairdresser will devise the at-home coaching program. 

Two serums are at the core of Serioxyl’s anti-thinning fight. One serum provides a long-lasting effect thereby resulting in denser hair, while the other serum for the hair fibre provides an instant effect thus resulting in thicker hair.

Denser Hair serum
The L’Oréal Professionnel hairdresser recommends applying the fluid and transparent Denser Hair serum directly to the scalp each evening for three months. Easy to apply, the serum is refreshing and hair density is boosted up to 1,700 hairs. 

Thicker Hair serum
Thicker Hair serum can be applied in the morning on clean, towel-dried hair which instantly re-densifies hair, leaving it thicker and giving it a texturized feel. 
 
The home treatment is available in two kits: Serioxyl Fuller Hair Kit 1 for thinning and fine uncolored natural hair and Serioxyl Fuller Hair Kit 2 for thinning and fine color-treated hair. The three steps for the home treatment start with the application of the clarifying shampoo which is a silicone-free formula that gently washes off excess sebum. The conditioner that instantly re-densifies hair without weighing it down is applied next, with the densifying mousse rounding off the treatment. 

Kit for Natural Hair        

Kit for Colored Hair
  
Pump up the volume, thickness and density of your hair with L’Oréal Professionnel’s pioneering range.