Baume & Mercier collaborates with partners Behbehani Group to launch Promesse in Kuwait

Life is all about special moments spent with the most significant people in our lives and Baume & Mercier have dedicated themselves to celebrating these cherished instances. As part of this promise to its valuable clientele, Baume & Mercier recently collaborated with its agents in Kuwait, prominent Retail Group, Morad Yusuf Behbehani to launch the Promesse collection, a complete female line that is full of beauty and promise. Held at the Veranda Restaurant in The Avenues Mall, the launch witnessed the attendance of select media and VIP guests who together discovered the essence of the collection. A special showcase of the collection was held at the event and guests were invited to lock their precious moments onto the Promesse towers. Additionally, one lucky guest won themselves a sparkling timepiece from the collection. 

Speaking out on the occasion, Baume & Mercier’s Brand Manager, Mr. Stanislas Rambaud said, “We are thrilled to finally be launching the Promesse collection in Kuwait in alliance with our esteemed partners, the Behbehani Group.  Promesse is a purely female line and perfectly complements the seamless spirit of the women of Kuwait. With this collection too, we have stayed true to our commitment of celebrating every moment in life and keeping every promise.”

The Promesse collection is an intensely delicate and timeless collection representing a true ode to femininity. A classic, precious watch conveying a strong emotional charge, Promesse is the recognizable descendant of a 1970s model from the Baume & Mercier museum collection. It offers today’s women an opportunity to discover how the originality of its timeless lines embodies a cherished Baume & Mercier tradition. Available in two extremely feminine 30 mm and 34 mm sizes, Promesse transforms time into a subtly perceptible vibration. The curves of the bracelet harmoniously reflect those of the polished steel case. This elegantly understated and refined watch is driven by a Swissmade quartz caliber or a mechanical self-winding movement. The classic shape of the Promesse collection is enhanced with a precious touch by enhancing its oval bezel with mother-of pearl, capping it with 18K red gold or gracefully highlighting the design by setting it with diamonds. The pure, delicate and contemporary silver-colored dial with its “drapé guilloché’’ decor or carved in shimmering azure mother-of-pearl, provides an eminently readable display of time with the help of Roman numerals and indexes.

With every new collection, Baume & Mercier ensures that they keep the promise they made to their clientele; that of celebrating life’s treasured moments.