Rimmel Enters a New Era of Matte Lip Colour with the Launch of

MATTE TO THE FUTURE

A new age of colour is dawning… It's time for lips to go matte. Two years after the explosive launch of Apocalips Lip Lacquer, Rimmel is blasting lips into an exciting new epoch with spectacular Apocalips Matte Lip Velvet.

For the very first time, liquid lip colour goes MAD MATTE! The same earth-shattering, pure colour of Apocalips now comes in a splash of a mousse-like texture that quickly sets to a unique velvety matte finish with a flattering soft-focus effect. Lips couldn't look more fashion-forward. Thanks to its state-of-the-art technology, the formula locks in pure colour pigments for a deeply saturated look and a long-lasting full coverage that stay brilliantly colour-true over time.The lush velvet finish comes courtesy of a clever mix of powders,whilst a blend of lightweight oils and plant-derived waxes creates a creamy texture and cushioning feel that feels oh-so comfortable for hours. The super-smooth colour makes for an easy and precise application – don't just get matte, get even!

Rimmel's sensational lipvelvet comes in a powerful palette of five volcanic shades. Pack a punch with pink Atomic Rose #206; go berry dark with the plum hue of MeteoricMatte #307; be bold with zesty rich Orange-ology #405; make a statement with deep crimson Burning Lava #505; or go for a chicnude look with Apollo #602. Whichever fierceshade you opt for, your lustre-free lips will cause a commotion.

The phenomenal matte effect of Apocalips Matte Lip Velvet is matched by its edgydesign. Taking its style direction from Apocalips Lip Lacquer, the graded black pack has a cool Kryptonite-likemulti-faceted cap. To set it apart from the original, the bottle has an ultra-modern mattefinish with bold matte silver graphics and is wrapped in a foil ring bearing the word ‘Matte'. It's a make-up look to lust after.

Give your lips something epicto pout about; embrace the new matte trend with Apocalips Matte Lip Velvet.  Get the London look.

 
RIMMEL APOCALIPS MATTE LIP VELVET

The shine is over. Colour enters a bold new era with the launch of Rimmel Apocalips Matte Lip Velvet, a long-lasting liquid matte lip colour with a smooth and even velvety finish that is up and beyond… Dare to take your lips into the future. Get the London look.

- The mousse-like texture quickly sets to a unique velvety matte finish with a soft-focus effect.
- The intensely rich, pure colour stays true over time.
- The soft, weightless, non-dryingcolour has a creamy texture and a cushioning feel; lips feel comfortable for hours.
- Enjoy an easy, smooth and precise application.

Shades:   Atomic Rose #206
    MeteoricMatte #307
    Orange-ology #405
    Burning Lava #505
    Apollo #602

Recommended Retail Price: 44 aed