A thirst for luxury: TWG Tea opens third outlet in the UAE and first in the capital to cater for the region's growing demand for luxury tea

Expansion to reaffirm TWG Tea’s market leadership – company poised for further growth in 2015

UAE, December 3, 2014 – TWG Tea, the world’s finest luxury tea brand, is poised for further success following the official opening of its first standalone TWG Tea Salon & Boutique in Abu Dhabi and third in the UAE – the TWG Tea Salon & Boutique Yas Mall, Abu Dhabi. 

Following on from the opening of its first two salons & boutiques at The Dubai Mall and Dubai Festival City Mall, the new opening highlights the increasing popularity of the luxury tea brand in the UAE, further strengthening the brand’s global presence. It is TWG Tea’s 41st store worldwide, rounding off an impressive few months that witnessed a number of new outlets, mainly in the Far East. TWG Tea plans to open six more salons & boutiques globally by the end of 2014 and ten more outlets in new locations in 2015, including Qatar.  

On the official opening of the new TWG Tea Salon & Boutique in Yas Mall, Taha Bouqdib, President, CEO and Co-Founder of TWG Tea, said: “This new opening in Yas Mall is another sign of our commitment to ensure the long-term success of the brand in the Middle East. The iconic Yas Island is a strategic location to bring the TWG Tea experience to customers in the capital. We see a lot of potential in this market and aim to be a point of reference for tea lovers thirsty for the finest selection of luxury teas in the world.”

Tea is deeply rooted in Arab culture with a tradition that goes back some 1,200 years. This noble beverage plays a key role in the Middle East especially for afternoon tea ceremonies and social gatherings, creating a demand for tea varieties. According to recent reports by Euromonitor International, the UAE’s tea market is currently worth just under US$60 million. With an expanding luxury market and increasing thirst for gourmet and luxury teas, the UAE tea market is expected to be worth $70 million by 2018 . Customers are more conscious of what they are consuming, and therefore happy to pay for a more quality product. 

TWG Tea Salon & Boutique Yas Mall, Abu Dhabi.

Strategically positioned within the fashion circle of Yas Mall, the 40-seat tea salon & boutique will transport guests on an extraordinary sensory expedition through TWG Tea’s collection of over 800 different single-estate, fine harvests, and exclusive tea blends encased within a vast array of signature yellow TWG Tea tins, accompanied by a shimmering display of accessories to prepare and serve every variety of tea. Not forgetting TWG Tea’s signature packaged teas such as the Haute Couture Tea Collection and celebrated Design Teapot and other accoutrements for the modern tea table.

Take a step into the decadent tea salon, within the intimate setting of TWG Tea, where signature burnished brass, warm polished wood with gold trimmings and Italian marble flooring awaken your senses with an exceptional dining experience featuring tea gastronomy, the art of incorporating tea into unique culinary creations. With breakfast, brunch, lunch, afternoon tea and dinner specialties, as well as trendsetting tea beverages and cocktails, tea is woven into every aspect of the meal. TWG Tea’s signature tea-infused salads, sandwiches and main courses include the TWG Tea Salad, featuring an 1837 Green Tea infused vinaigrette. Among the main courses, the exquisite selections include the Waygu Burger, served with tea-infused mesclun salad and matchstick potatoes sprinkled with Matcha green tea, and the Roasted Lamb Loin, cooked in a Lavender Valley Tea infused sauce. 

Finish your visit to the patisserie counter, where TWG Tea’s freshly handcrafted macarons are displayed in all their tantalizing varieties, including Earl Grey & Chocolate, Napoleon Tea & Caramel, 1837 Black Tea & Black Currant and Matcha Nara, which can be purchased individually at AED 9 or packed in gorgeously designed gold embossed gift boxes of 6, 12 and 24 count in seven vibrant colours, for no additional cost. The perfect gift for any occasion. 

Satisfy your inner tea connoisseur amidst the elegance and splendour of TWG Tea at Yas Mall, Yas Island, Abu Dhabi.