Dabur International introduces Dabur Miswak Gold Toothpaste in Middle East

Dubai, UAE – 27 November, 2014 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the Middle East launch of a new variant of its Miswak range of toothpaste – Dabur Miswak Gold – Total Care. Formulated with pure extracts of ‘Miswak,’ also known as ‘Al Arak’ in Arabic, the latest variant offers a complete solution for all dental problems. In addition, its great taste and purity makes it a perfect choice for the whole family, including children.

Miswak is a natural tooth cleaning stick derived from a twig of the Salvadora persica tree and has been used as a natural toothbrush in the Arab World before the invention of conventional toothbrush and toothpaste. Its use has also been advocated in the writings of the Prophet Mohammed. Miswak is known for its astringent and antibacterial properties and its usage is considered the purest form of oral cleansing. Dabur International has scientifically formulated Dabur Miswak Gold Toothpaste by incorporating the unique qualities of the herb for total oral care. Its regular use, at least twice a day, helps prevents gum recession, yellow stains, surface plaque building, and tooth decay. 

Mr Abhinav Kumar, Group Product Manager, Dabur International, said: “The medicinal and cleansing properties of Miswak have been documented historically and are present in medical journals. Even today, research has suggested that it is a more effective dental hygiene solution than commonly used methods. Dabur International’s latest toothpaste possesses all the goodness of Miswak sourced from the Al Arak tree and is enriched with mint. Dabur Miswak Gold Toothpaste helps eliminate bad breath and toothaches and improves sensitivity, resulting in strong and shiny teeth, healthy gums, and long-lasting fresh breath. It is highly recommended for complete oral care and its taste will be liked by young children.”