Welcome to an era of ammonia-free hair coloring

Madi International launches YO Coloring System by KEMON

Madi International, one of the top distributors of world-leading professional beauty brands across the Middle East, recently unveiled Kemon's YO Coloring System the unique TRILOGY of products at VOX Cinema on October 27, in the UAE.

Today, clients are increasingly more demanding and attentive to the latest market trends. They have become more health conscious even in beauty products. They are looking for a color that gives them everything from hair protection to perfect results. Since its inception, Kemon has been dedicated to technically excellent products, with an emphasis on hair color and specific care treatments. The all-new YO Color System is a yogurt-based colour and is made of organically-grown ingredients across a range of brilliant and super productive shades. Yogurt, which is rich in vitamins, calcium and minerals, provides significant benefits for the scalp and hair. It maintains the colour and protects the hair structure.

The complex in this coloring system delivers a high level of protection and maximum hair health. After coloring, the hair is visibly shinier and conditioned, with a healthier appearance. Yogurt extract as one of its key ingredients protects hair fibre in a gentle way, while Calendula guarantees a calming and soothing effect. Flax provides the hydration, shine and silkiness.

The guests were welcomed with yogurt for starters and enjoyed a fresh theme of greenery and nature. They also participated in a fun game which gave them the chance to win exciting prizes, along with Kemon goodie bags for every attendee.

Some of the region's top models were present to showcase the exciting new range with their hair colored using the products. This system consists of 3 products. First, Nayo the gentle permanent color which Covers grey hair 100%, lightening up to 4/5 levels thanks to the super-lighteners and it is Fragrance free. Nayo is to be applied on the hair base, it swells the cuticle and perfectly colors the natural base. Second, YO Green the TONE-ON-TONE coloring, to be applied on the base, mid-shafts and ends. It is fragrance, Paraben, SLES/SLS and Silicone free. Finally YO Cond, the direct conditioning color glaze which is applied on the base, mid-shafts and ends to maintain the service and nourishes the hair in one step.

The range's primary product is the NaYo Permanent Hair Color Cream. Its inviting, velvety cream texture, guarantees maximum comfort during application and the entire processing time. With NaYo, the colouring service becomes an opportunity for clients to take care of their hair, nourishing it and respecting its structure with the utmost gentleness. It is completely ammonia & PPD free.

Nayo is to be mixed with Nayo Cream Activator formulated to act synergistically with NaYo texture. The cream has an innovative, eco-friendly packaging that oozes style while ensuring ease-of-use. The new flip top with drip protector offers perfect dispensing without accidental product leakage.

The YO system takes professionalism in the salon to the next level. It is a unique system that professionals can reply on for excellent results on the hair while ensuring simple & quick usage in salon. With YO Color, hair is healthy with brilliant long lasting uniformed color.

Kemon believes in maintaining and developing the best professional hair products inspired by fashion and nature. The Italian brand will continue to research and develop new products that aspire and improve people's lives in the U.A.E and YO Color is just the beginning.