Ahmed Seddiqi & Sons Celebrates Victorinox's 130th Anniversary with the Launch of I.N.O.X ‘Forged to Resist' Watch

Dubai, UAE; November 12, 2014:  Ahmed Seddiqi & Sons, the leading retailer of Swiss timepieces across the UAE, celebrated 130th anniversary of Victorinox Swiss Army, with the launch of I.N.O.X timepiece.  Senior representatives at Ahmed Seddiqi & Sons along with Victorinox CEO Alexander Bennouna were present at the event held at Mine Gallery in Al Quoz.

Designed to withstand unusual stress, temperatures and pressures, I.N.O.X has exceeded the standard certification tests of the Swiss watch industry! 

Successfully pushing boundaries and imposing new rules on resistance, I.N.O.X. is tested to be capable to resist being driven over by a truck weighing 25 tons, temperatures shocks from -57 ° to +71 ° Celsius, salt spray corrosion or chemical attacks, a fall of 10 meters onto a smooth concrete surface, exposure to a flame at a distance of 5mm for more than one minute which corresponds to a temperature of +1,200 degrees Celsius , glacial cold, extreme conditions twice the height at which the airliners fly and this extraordinary watch will emerge unscathed after two hours in a washing ma¬chine.

The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintes¬sence of the brand.

I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking and is available in three colors:  black dial and strap, khaki green dial and strap, navy blue dial and strap.  Victorinox I.N.O.X. watches are available at Ahmed Seddiqi & Sons stores.  For more information, please visit: www.seddiqi.com.