House of Lux Reaches Millions through YouTube LiveStream

6.6 Million Viewers Reached Across the Region

3nd November, 2014 – Lux, one of Unilever's beauty brands, has relaunched its complete range of beauty soap bars and body washes at an exclusive event that was live streamed on YouTube for the first time in the region. 

House of Lux, an event beaming with beauty, fashion, glitz and glamour took center stage for the third time in a row last night in Dubai on 1st October, at The Address Dubai Marina and gave two lucky Lux consumers the chance to become high-end fashion designers.  

House of Lux along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges. Bissan Abu Zainab representing the UAE and Hanna Iskandar from Saudi Arabia each received AED/SAR 100,000 which will support them with the launch of their personal fashion business.

House of Lux was the first FMCG event in the region to be live streamed through a masthead on the YouTube homepage. The activity received 32 millions views reaching 6.6 million viewers across the region.

“The challenge for us is to take House of Lux to new heights every year,” says Asad Rehman, Director of Media, Unilever North Africa and Middle East. “It has come to be recognized as a great franchise in the region and one that lands our digital efforts marvellously. We hope we will continue to define how brands exploit digital in this market.”

House of Lux is an initiative by Lux responding to the need for today's woman to feel and live like a star and gives them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and House of Lux is a platform that brings out their beauty.