Madi International unravels regional growth vision – from beauty brands to consultancy

Company to redefine beauty industry in region, which stands on a major growth curve

Dubai,2014: Madi International, which has carved a niche as the leading distributors of internationally-reputed professional beauty brands across the entire Middle East, has evolved over the years to become the one-stop destination for anything related to beauty business in the region – from planning &consultancy to supply.

The company, which today boasts of a wide array of leading brands – from Hair care, Nail care, Skin care additional to furniture and equipment related to beauty business different sector starting from salon, clinics, beauty institutes, nail bars, spas to a full beauty centers, is committed to achieving comprehensive growth by drawing on the assets of its strategic portfolio and positioning itself as a regional Beauty Pro Destination which is much more than a brand accelerator.

To this effect, Madi today doesn’t only offer a wide array of product portfolio but a 23 years of experience and cultural know how that position it as consultancy in beauty industry for anyinvestor or industry specialist, be it the brands to be used, renovating or upgrade of their beauty projects and how to venture new opportunities. Investors are increasingly approaching Madi International for advice and support related to establishing or revamping their beauty businesses like layout designs, execution, furnishing, equipping additional to the beauty brands on offer.

This comes amidst growing significance of Gulf and Middle East as a leading beauty and wellness market. The Middle East and Africa market for beauty and personal care grew eight per cent year-on-year from 2008 to 2013, with sales reaching US$ 24.2 billion in 2013, and annual sales are expected to exceed US$30 billion by the end of 2018, making it as one of the new growth frontiers for personal care and beauty products.

Mr. Mohammed Madi, President of Madi International Group, said: “Madi International has evolved over the 23 years, from bringing top beauty brands to providing intricate know-how and expertise to beauty admirers in the region. With the highest visibility and reach of Madi International, we wish to further leverage our domain knowledge and disseminate our capabilities to both existing and new players in the sector.”

He added: “As a regional multi-brand organization, Madi International will continue to invest in established and new channels, through consultancy and know-how on every aspect of the beauty business to build on the current growth momentum. Through this endeavor, we are identified as the one-stop destination “Beauty Pro Destination” for everything related to beauty – from consultancy to turn key projects and beyond”

The Middle East and Africa region has evolved as one of the most influential global markets for beauty and personal care and Madi International’s knowledge about the regional preferences and market demands offers them a distinct advantage. “The MEA region is second only to Latin America as the fastest growing global market for beauty and personal care products over the past six years and we plan to spearhead this to the next level,” said Mr. Madi.

According to Euromonitor, fragrances were at the forefront of MEA beauty and personal care sales in 2013, accounting for 19 per cent (US$4.6 billion) of total sales. Hair care (17 per cent, US$4.1 billion), colour cosmetics and skin care (both 13 per cent, US$3.1 billion) were the next largest product segments for the region.

Saudi Arabia was the largest regional market with sales worth US$4.1 billion for the year, while the UAE led the way in per capita spend, with consumers spending US$156 per head.