Dubai Smart Government's mPay app achieves spectacular 600 per cent increase in adoption over first 9 months of 2014

UAE, October 1, 2014 - Dubai Smart Government’s mPay app collected AED 105 million over the first nine months of 2014, which is a spectacular increase of 600 per cent compared to the same period last year and demonstrates the rise of mobile app payments in the region. 

The mPay app was launched in implementation of the initiative of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai;  and in line with the directives of HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council for the shift to smart government and the happiness of the people.

The mPay app showed 215,975 transactions amounting to AED 105 million in the first nine months of 2014, as compared to 50,985 transactions and AED 15 million for the same period in 2013; resulting in a significant 324% increase in transactions  and 600 per cent increase in collections.
 
Commenting on these results, H.E. Ahmad Bin Humaidan, Director General of Dubai Smart Government, said: “Great importance is attached to this app as an effective channel for enabling customers to access government services around the clock on their smartphones. Our products and services revolve around the concept of a connected smart government, by providing customized solutions that meet their needs and aspirations, in implementation of the initiative of HH Sheikh Mohammed Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for easing access to all government transactions from one place and through one smart device.”

Bin Humaidan added: “New users can search under the name ‘mPay’ and then easily settle basic services such as Dubai Police’s traffic fines, DEWA bills, recharging RTA’s Salik & Nol, fees for Dubai Municipality and Dubai Customs, settling Etisalat and Du bills, or donating for Al Jalila Foundation and Dubai Cares.”

The mPay app was upgraded recently for Android with the iPhone version to follow. The upgrade has a better user design and experience and additional features for a faster and smoother experience.  Additionally, the app allows customers to complete payment for any of earlier mentioned government services in zero seconds through the app’s auto-payment feature, which allows regular payment (daily, weekly, monthly or at a specific date given by customer). The feature also allows control over the minimum balance and the maximum payment/recharge.

To make use of these services provided by the mPay app, customers must register first with their credit card details in mPay. More details about the service and its updates can be obtained from the respective app stores or call DSG’s unified contact centre AskDubai on 6005600000 round the clock.