Häagen-Dazs Launches Triple Sensations in the UAE

The new range is set to further build on the gourmet ice-cream's glamour by bringing the elegance of a café creation into everyday moments

Dubai, UAE September 17, 2014: Following the successful introduction of Secret Sensations in 2013, gourmet ice-cream brand Häagen-Dazs has announced the launch of its brand new creation, Triple Sensations.

As the name suggests, Triple Sensations is a unique concept that is set to further comfort the brand's established reputation as the haute-couture of ice-cream. It comes in two highly indulgent innovations, each built with three layers of pure captivation: a rich and creamy ice-cream base flavour, combined with a Salted Caramel Fudge sauce and capped by a flaked crunchy almonds topping. This unique layered concept comes together to create a sophisticated three-dimensional combination of flavours and texture sensations, in either Speculoos Caramel Desire or Chocolate Caramel Passion.

Commenting on the launch of Triple Sensations, Laurent Favreau, General Mills MENA and Turkey marketing director, said: "These amazing new creations have received rave reviews from food enthusiasts the minute we introduced them. French consumers, known for being particularly discriminating, have already dubbed the Triple Sensations experience a 5-star restaurant dessert. We are extremely happy to bring to the region these two trios of sheer delight and indulgence, and are confident Middle East gourmets will take to them instantly."

Having already established a reputation for selecting only the finest natural ingredients, Häagen Dazs has attracted both devoted fans and high-profile brand ambassadors, the latest one being none other than Oscar-nominee actor Bradley Cooper. "Glamour comes naturally to The House of Häagen Dazs, and we strive to offer a discerning experience that can only go from height to height," enthused Mehdi Berrada, senior brand manager, MENA and Turkey. "The introduction of Triple Sensations in both retail outlets and our network of cafes will enable the brand's friends to enjoy these two most elegant combinations of flavours at home or among friends."

Following its launch in the UAE, the new range is expected to be followed by further creations, inspired by the brand's commitment towards elegant and sophisticated gourmet ice-cream innovations. This confirms the dynamism of The House of Häagen-Dazs' expansion plans, which have seen it build on a loyal consumer base to increase significantly its presence and share throughout the region's markets.