New Corporate Training Tool From biz-group Set to Transform Employee Education in the Middle East

Gamification of Learning Increases Employee Engagement by 50% or More

September 2014 , Dubai , UAE : Corporate training company biz-group is set to change the way employee education is undertaken in the Middle East with the launch of Axonify. Theweb-based training solution combines the latest research in brain science with game mechanics to significantly improve knowledge retention ratesand business impact.

Axonify will be delivered across the GCC exclusively by biz-group, the Middle East’s leading corporate training, teambuilding and business strategy company. Theinnovative online knowledge reinforcement platformis a first for the region and is already being used by an increasing number of Fortune 100 companies and multinationals such as GE Energy, Bloomingdale’s and Toys“R”Us.

“The increasing knowledge around brain science is driving the way we deliver learning and is set to ensure training moves away from the traditional classroom structure to a lighter touch, with frequent interventions. This is supported by research that highlights 90 percent of information is being leant on the job, however, 80 percent of training budgets in the Middle East are still allocated to traditionalclassroom based methods. This is because, until now, there hasn’t been asolution that could reinforce learningand deliver measurable results,” said Hazel Jackson Founder and CEO of biz-group.

Unlike other web-based learning platforms Axonify is able to personalise the learning experience for every employee. Using a patented algorithm, Axonify automatically analyses and identifies knowledge gaps, intelligently adapting to the individual’s pace and abilities.It is also proven to drive long-term retention and application of learning, whether an organisation has 100 or 100,000 employees.Using game-based elements, Axonify motivates staff to use the platform regularly, recording a 50% or higher increase in the rate of engagement amongst existing users.

Going beyond the classroom, training is delivered each day via the Axonify platform to any web-enabled device—phone, computer, tablet, point of service—in topics that matter most to the organisation. Each burst of training takes less than five minutes a day to complete and can be measured against employee and business objectives using the program’s analytics and reporting system.

Axonify can be used by organisations of any size and can be programmed to support a specific training need such as driving sales, improving service levels or improving compliance with policies and procedures. Worldwide, Axonify is used by companies across a multitude of sectors including retail, safety, financial services, and educational institutes. However, retail, safety and customer service-led companies have been the biggest proponents to date, recognising the ease with which Axonify can impart product information to employees that are typically not desk-based.

biz-group says Axonify also addresses a growing concern among HR and company directors – how to measure return on training investment.
“As the GCC markets transition into knowledge economies, there is an increasing need to address the skill shortages of the local workforce in a way that effectively contributes to the bottom line of business. Gone are the days of training for the sake of training. Investments in the development of employees need to have a tangible impact. Axonify’s ability to customise workplace training to the learning capacity of each employee allows employers to measure how an individual is applying their new knowledge to their specific job function. This tool has the potential to fundamentally transform corporate training in the Middle East,” said Jackson.