Dabur launches anti-ageing toothpaste in the MENA region

Dubai, UAE – 18 August, 2014 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the launch of the-first-of-its-kind toothpaste in the MENA region--Dabur Herb’l Anti-Ageing Toothpaste. The new toothpaste with anti-ageing property provides everyday protection against eight vital signs of ageing in the teeth, including receding gums, decay and cavities, sensitivity, loosening, plaque and tartar build up, staining or yellowing, swollen gums, and bleeding gums. 

Gum recession can result in thin, fragile gum tissues and exposed teeth due to bacterial build up, plaque and inappropriate brushing action, over a period of time. Receding gums are not able to cover the teeth enough to offer maximum strength and protection, thus increasing the  risk of developing root cavities, loosening of teeth and even tooth loss. After years of research, Dabur has successfully developed an innovative formula to find an effective solution that prevents teeth and gums from premature ageing.  

Dabur Herb’l Anti Ageing Toothpaste is a unique blend of seven power herbs that is further fortified with essential minerals and Vitamin E to fight premature dental problems to prevent the ageing of teeth and gums. The key ingredients include clove – a strong antimicrobial herb that prevents tooth decay and plaque formation, anti-inflammatory pepper and long pepper for prevention of dental caries, Ginger – an anti-pyretic herb with hypoglycemic properties, and mint – a natural mouth and breath freshener.

In addition, Dabur Herb’l Anti Ageing Toothpaste contains the essential goodness of herbs such as camphor - an antiseptic effective in relieving tooth ache and red ochre – a cooling astringent that stops internal bleeding in the mouth. The product is also enriched with the essential goodness of soluble calcium, which boosts remineralization of teeth while strengthening enamel in the long term; calcium carbonate for removing stains and whitening of teeth; and anti-oxidant Vitamin E for young and healthy gums.   

Abhinav Kumar, Group Product Manager, Dabur International, said: “Dabur Herb’l Toothpaste has already been recognized among the leading toothpaste brands in the MENA region with five highly popular variants. With an aim to offer a market-leading solution to prevent the ageing of teeth and gums, we have introduced Dabur Herb’l Anti Ageing Toothpaste in the region. The regular use of the toothpaste ensures prevention of gum recession, strengthening of gums, and protection of exposed roots against cavities, considerably reducing the risk of tooth loss. Dabur Herb’l Anti Ageing Toothpaste is a natural formula while its refreshing taste provides long lasting fresh breath.” 

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence. 

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