NUXE Paris Launches Merveillance® Expert

The 1st ever anti-aging skincare range that repairs all three dermal proteins 

Dubai, 10 June, 2014 - As suggested by its name, NUXE Merveillance® Expert is a technologically advanced range of expert skin care based on newly discovered key molecules found at the heart the day lily flower.  These molecules are capable of acting on a protein of aging called Vimentin that has, so far, remained unexplored in cosmetics, allowing Merveillance® Expert to create an amazingly effective weapon that helps diminish wrinkles and combat the loss of firmness in all skin types for women over the age of forty.   

To announce Merveillance Expert®, the group’s Global Communication Director, Sonia Garnier spoke to attendees about the three main discoveries behind this innovation, which have led to three new patents, making the total of patents registered to Nuxe to date, 45 in total.  “Such discoveries not only anchor NUXE’s 20 years of expertise in plant oils, but are furthermore the reason behind the invention of the powerful new Merveillance Expert range with proven efficacy in combating the signs of aging,” said Garnier.  

The original launch of this scientific breakthrough took place in Dubai earlier this week, at a contemporary art gallery.  Then venue was chosen to launch Merveillance Expert, allowing guests to be introduced to this new NUXE discovery after first walking through the French brand’s milestones, displayed as masterpieces in the NUXE timeline.  Guests commented on the how fitting such a venue was allowing them to drawing parallels between Nuxe’s unique expertise throughout its journey over the last two decades and the romantic and sensual side of the brand, they have grown to appreciate.

The Merveillance® Expert range consists of five products, including Serum Merveillance® Expert, Merveillance® Expert Jour; Merveillance® Expert Enrichie Jour (dry to very dry skin), Merveillance® Expert Yeaux (Lifting Eye Cream) and Merveillance® Expert Nuit, which will be available at select Sephora outlets and high end pharmacies across the region.