Max Factor Scoops Top Awards at 2014 VIVA Beauty Awards

Max Factor Miracle Touch Liquid Illusion Foundation was named Best Foundation; Max Factor 2000 Calorie Mascara garnered the Best Mascara Award; and Max Factor Whipped Crème Foundation obtained the Editor’s Seal of Approval

Dubai, UAE, June 2014: Max Factor, the make-up of make-up artists, was recognized for three of its most notable products at this year’s VIVA Beauty Awards, which took place on May 22nd. Receiving awards in three categories, the brand received awards for Best Foundation for Max Factor Miracle Touch Liquid Illusion Foundation, Best Mascara for Max Factor 2000 Calorie Mascara and Editor’s Seal of Approval for the Max Factor Whipped Crème Foundation.

The VIVA Beauty Awards, currently in its seventh edition, celebrates the Middle East’s most coveted beauty products, as voted by VIVA Magazine readers. All shortlisted items are chosen by a prestigious judging panel comprising VIVA Magazine’s editorial team and renowned beauty experts in the region; from there, VIVA readers vote to elect the winners.

“We are so proud to have received industry recognition from the 2014 VIVA Beauty Awards. It is an honour to be recognized by one of the region’s top beauty publications,” said Amandine Bezard, Max Factor Cosmetics Assistant Brand Manager, MEAGE Region. “Winning across these key categories is a true testament to the products and their ability to deliver outstanding results for our consumers. We look forward to continuing to create products that our consumers love.”

Max Factor’s Miracle Touch Liquid Illusion Foundation boasts a lightweight formula that transforms from solid to liquid – gliding smoothly across your skin for a perfect, even glow. 

In parallel, in the span of 20 years, Max Factor’s 2000 Calorie mascara has built a reputation for itself as one of the brand’s most iconic products and the choice of make-up artists, thanks to its unique lash building formula and custom wired brush.

The latest foundation innovation from Max Factor, the new Whipped Crème Foundation features a lightweight, hydrated formula that delivers a perfectly flawless, on-trend demi-matte finish.