SevenFriday makes timely appearance at Dubai Group 63 exhibition

Swiss-made haute watches foray into Middle East’s USD7.7-billion luxury retail market

Dubai, UAE (10 June 2014) — Unique Watches, a UAE-based distributor and retailer of fine timepieces from all over the world, has recently showcased SevenFriday watches, a Zurich-based brand, at the Group 63 AMG Club exhibition at Sunset Mall in Dubai.

Ahmed Al Mansoori, Managing Director of Unique Watches, said the Group 63 AMG event on 6th June proved to be an ideal launchpad for a global product that exudes fine craftsmanship and an impeccable industrial design.

“SevenFriday watches salute the history of mechanical clockmaking. Since launching in 2013, they have appeared on the radar screens of horologists and watch aficionados worldwide,” said Al Mansoori. “The Group 63 AMG club event marks the debut of SevenFriday in the UAE’s rapidly growing jewellery and watches market.”

Developed by Swiss entrepreneur Daniel Niederer in 2012, SevenFriday’s initial collection of watches (P1, P2 and P3) has already made headlines in more than 60 countries worldwide – an impressive feat for a young company venturing in a highly competitive global watch industry.

SevenFriday takes pride in its distinctive mechanical yet futuristic design comprising circular dials that, at first, may seem intimidating, but is actually very simple and straightforward. The large gear-looking hand on top of the dial is the minutes hand, while the short bronze hand underneath is the hours hand. Meanwhile, the disk at 9 o’clock represents a 24-hour indicator and the other disk at 5 o’clock tracks running seconds.

“What differentiates SevenFriday watches from the competition is their relative simplicity and elegance. Their design has a somewhat rustic tone – a reminder of the industrial age, but is impressive enough to catch anyone’s attention,” said Al Mansoori.

The Unique Watches executive is also confident that the SevenFriday brand will fit right in with the Middle East’s luxury retail sector, which is estimated to be worth USD7.7 billion as of 2012, according to a report published by Bain & Company. In 2013, Bain & Company further highlighted the expansive growth of regional luxury consumers as spending reached around EUR1,400 (USD1,910) per year, the highest in the world.

The UAE was also cited by the Federation of the Swiss Watch Industry in 2013 as the largest importer of Swiss watches in the Middle East. The total value of Swiss watches shipped to the country was estimated at over USD1 billion in 2013, up by a whopping 36% from 2011 and 9% from 2012.

Unique Watches is the official distributor of SevenFriday watches in the UAE.