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From chocolate soap cakes to oud-scented anti-ageing creams - LeSoie cosmetics stole the show and hearts of visitors at BeautyWorld Middle East.
May is a special month for beauty industry in Dubai. Each year the emirate is a host to the largest international cosmetics exhibition in the entire Middle East. This year was no different.
We are very excited to share that LeSoie was among the most noticed exhibitors - not only by the hundreds of visitors we received during the 3-day event, but also by the media. With TV and press coverage our cosmetics and handmade soaps have grabbed a lot of attention. In the National newspaper summary LeSoie cosmetics was placed in 2nd position among Top5 best products exhibited at the expo. Particularly interesting was the selection of nearly 400 soaps, made by hand in Belgium. From heavenly chocolate soap cupcakes to fruity watermelon soap sponges - the audience was taken by shapes, colors and smells. No wonder they were also featured in Al Arabiya and Tempo Magazine.
To experience this sweet indulgence you can visit the company's first kiosks in Abu Dhabi - in Mushrif Mall and World Trade Centre (coming in June). Dubai will see its first LeSoie openings later this year but no matter - you can always discover and order them online at http://www.lesoie.com.
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