How about a fragrance that echoes your identity and personality traits

Dubai, April, 2014: In today’s world, customization is the key… It is more than a fad; that each one of us wants every aspect of his life to be customized to his needs. Thus, why not have a perfume that truly reflects our personality and our identity? Would it not be ideal to have a perfume that echoes our individual traits and choices – a feeling of being different from everyone else?

If this is what you are looking for, then Rasasi Perfumes – one of the leading fragrance brands across the GCC region – has designed something just for you! The all-new Rumz Al Rasasi, is now your buzzword for individuality.

In short, Rumz Al Rasasi is an essence of today’s modern, fashionable and urban youth which defines individuality and an undeniable sense of unique self-expression. Launched in line with Rasasi’s ethos to showcase perfumes to suit individual needs and tastes, the new Rumz Al Rasasi is now the new code for your identity, as individual and unique as your personality and signature!

Now is the time to secure your individuality with the code Rumz Al Rasasi 9325 – Pour Lui. The numerical 9325 is derived from the word ZEAL on the telephone device which reflects the sincerity and spirit that epitomises  this perfume range. Overall, Rumz Al Rasasi is a fragrance designed by Rasasi just for you.

Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “Rasasi has always believed in catering to the varied and ever evolving preferences of our customers through a very strong focus on research and development.  We designed  Rumz Al Rasasi 9325, keeping in mind the youth’s quest for individuality, unique identity and self-expression . The perfume personifies the youth’s confidence to code their personality and preferences in highly individualist expressions. 

Coming in 50ml exquisite packs, the Rumz Al Rasasi 9325 targets today’s youth – both boys and girls. The top note of the fragrance is led by Bergamot, Melon, Pineapple, Plums, Pear, Pepper, Black Pepper, Lime and Lemon, which cascades down to the Lily of the Valley, Freesia and Jasmine and further down with a Bottom Note of Leather, Oak Moss, Cedar Wood, Patchouli, Ambergris and White Musk.

A perfume which reinforces Rasasi’s commitment to innovation and customer satisfaction, Rumz Al Rasasi 9325 brings together a fusion of freshness, a floral touch with soft, sensual woody finish, something to suit every individual and infusing  a young and passionate feeling among its users.
Leaving nothing to chance, the new line guarantees to enhance the wearer’s allure with its rounded character. 

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Face book https://www.facebook.com/RasasiGCC