New Max Factor Lipfinity Lip Tint redraws the rules of lip colour

Lightweight, kiss proof lip colour you’ll barely feel

Dubai, UAE: Max Factor redraws the rules of lip colour with its latest launch, Lipfinity Lip Tint, an innovative new lip tint pen and the newest addition to the Lipfinity boutique. The innovative new pen form features an expertly shaped tip for precise application to define and colour your lips in one.

Lipfinity’s latest lip creation is available in ten shades to add the perfect pop of colour to enhance your lips. Opt for a flush of colour with the more subtle shades of Pink Petal, Marshmallow or Nice N Nude, or dare to go more dramatic with the bolder shades of Passion Red, Berry Burst or Royal Plum. 

Max Factor’s Global Creative Design Director, Pat McGrath has selected ‘Berry Burst’ as the hero shade of the collection. She says “This season’s high voltage lips look best in matte; Max Factor’s Lipfinity Lip Tint’s fruity stains epitomise the catwalk look and give the lips a boost of colour that brighten the face and won’t transfer.”

Lipfinity Lip Tint is Max Factor’s latest technology which, unlike traditional lipsticks, uses a water-based dye in place of pigments. With this new lightweight water-based formula, the dye simply melts into the upper layers of the lips instead of just coating the outside layer, leaving your lips flushed with matte flush of lightweight, kiss proof colour.

Max Factor’s Regional Creative Director Joelle Mardinian says “Max Factor’s Lipfinity Lip Tint is my must have lip innovation and so versatile! The shades are sheer yet vibrant! You can wear it alone, or to change the effect under lip balm or under clear gloss.”

The innovative lip pen also benefits from a fine applicator tip to precisely contour the lip lines and the flat side of the applicator can be used to colour the fleshier part of the lips. 

Redraw the rules of lip colour and discover a new definition of Max Factor lip colour with Lipfinity Lip Tint. 

Max Factor Lipfinity Lip Tint is available in store from key retail outlets across the Middle East at RRP 48 AED and is available in ten shades:

01 Pink Petal
02 Mystical Mauve
03 Pink Princess
04 Berry Burst
05 Marshmallow
06 Royal Plum 
07 Coral Crush
08 Nice N Nude
09 Passion Red
10 Latte