Haider Murad & Sons plans bigger participation at GITEX this year

Dubai - April 17.04.2014: Haider Murad &Sons, one of the leading regional distributors of electronics, supplying world- renowned brands, today announced their participation in GITEX shopper 2014, which will be held at the World Trade Centre from April 23-26, 2014. 

HMS strives to remain a pioneer provider in electrical appliances and electronics in the region by showcasing the latest brands they have partnered with, especially Candy, the Italian leader in innovative and environmentally friendly home appliances, offering a wide range of different products such as washing machines, dishwashers. They will also be exhibiting other major brands such as Goblin, who offers a wide range of electronic beauty products.

“Gitex Shopper is an exciting time for us, as it gives us the chance to interact with our customers and get them to experience the wide range of products we are selling. It also allows us to shed light on our quick and devoted service” said Ali Murad, HMS General Manager. 

“This is our second year partaking in Gitex, since its inception we always wanted to be part of this one of a kind shopping event. We are delighted with the success of our participation last year, as Gitex is and will always be a great platform to strengthen customer relationships and prove that we can meet their expectations every step of the way. Some exciting promotions will be awaiting our customers during the four days of Gitex shopper” He added

Through its participation in this spring’s Gitex shopper, HMS means to prove it has become one of the power retailers in the UAE thanks to its quick and dedicated customer service and its professionalism. 

“We have signed deals with Hyperpanda and union Coop and we are working on signing other contracts with power retailers to sell our products. Our major plan is to launch an online shopping portal called Leaders Emall this June which will allow customers to shop from the comfort of their home. Gitex is an essential step for us to grow our customer base and interact with them to better understand their needs.” Murad concluded.

Haider Murad & Sons have all Candy, Goblin and Falez products displayed in their store in Deira.

About Haider Murad & Sons  

Haider Murad and Sons is a leading company with diversified commercial activities specialized in imports and sales of worldwide famous brands. 
The company was established in Jordan in 1970. It provides support and partnership to all leading and major industries by supplying a wide range of products:

* White Goods – Home Appliances
* Brown Goods – Audio & Visual Products
* HVAC - Heating, Ventilation, and Air Conditioning
* Evaporator Cooler
* Water Heaters
* Cooking Ware
* Project Supplier

In 2011 HMS established the largest retail store in Jordan (4800 sqm) – Leaders Center in Amman, which has become a successful store in retailing in Jordan.  

As part of the group's commitment to serve further and better, Haider Murad & Sons UAE was established in Jebel Ali in 2009, and opened an office in Dubai in 2010, in order to provide a faster communicating channel with clients and partners. Recently HMS has opened its first showroom in Dubai as a first step in retail in the UAE market. 
HMS has acquired the Candy brand as the sole distributor in the UAE, in addition to Goblin for small & beauty products and Falez for cooking wares from Turkey.