McLaren Automotive launches the McLaren 650S Design Studio tablet application

• Designed and developed to enable the user to configure their dream McLaren 650S Spider
• The app allows users to place their desired background image behind their configured car to create the ultimate McLaren 650S in the ultimate location
• Users can then share their finished images across McLaren Automotive’s official social media channels using #mymclaren
•  Launched for both iOS and Android operating systems, and available for download in both the Apple and Android App Stores by searching for ‘McLaren 650S’

Following the global unveil of the McLaren 650S Coupé and 650S Spider at the 84th International Geneva Motor Show, McLaren Automotive has announced the launch of the McLaren 650S Design Studio tablet app.

The McLaren 650S tablet app enables users to configure a dream specification for the 650S Spider by selecting from the official paint, wheel and exterior carbon fibre options available.

Once the user has explored the full breadth of personalisation options available for the McLaren 650S, and is happy with the final look, they can then place the car into any desired location using the device’s photo gallery. The in-built functionality of the app will detect a range of backgrounds to adjust lighting and reflections accordingly, ensuring the final image looks as realistic as possible.

So whether it is the bright lights of Times Square in New York at night, Monaco’s famous marina, Shanghai city centre at dusk, or even the user’s own driveway, the McLaren 650S tablet app offers the chance to create the ultimate McLaren 650S Spider in the ultimate location.

‘Fans of McLaren will be able to use the innovative app to create some genuinely beautiful pieces of artwork with the 650S Spider,’ explained Frank Stephenson, Design Director at McLaren Automotive.