Emaar Retail's new Amazeme.ae entertainment portal offers unmatched leisure promotions

Dubai, UAE; March 19, 2014: Emaar Retail has launched a brand-new entertainment portal, Amazeme.ae, which brings together all leisure attractions of the premium entertainment provider, and offer visitors an array of unmatched promotions.

The portal builds on the strong internet and smartphone penetration in the UAE, and complements the Smart City initiative announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

The dedicated portal will significantly enhance the ease of visitors to access Emaar Retail’s popular leisure attractions including Dubai Aquarium & Underwater Zoo, SEGA Republic, Dubai Ice Rink, Reel Cinemas and KidZania® in The Dubai Mall, and SEGA Republic Game Zone and Reel Cinemas in Dubai Marina Mall.

All the leisure attractions under Emaar Retail are showcased on the portal, and visitors logging on to the cross-asset promotion portal can purchase regular tickets in advance and enjoy promotional deals and offers that assure higher value for money.

Maitha Al Dossari, Chief Executive Officer of Emaar Retail LLC said: “Our new portal complements the Smart City initiative announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum by providing visitors the opportunity to ensure access premium leisure attractions in the city at their convenience.

“Amazeme.ae is a one-stop online destination that offers extremely competitive offers, which will be renewed throughout the year. The launch of the entertainment portal illustrates how, as the region’s premier provider of leisure experiences, we are dedicated to providing exceptional services, through innovative channels that leverage the latest technology.”

For instance, a family of four planning an afternoon of discovering the marvel of the ocean at Dubai Aquarium & Underwater Zoo and a thrilling gaming session at SEGA Republic could save up to 50 per cent on a bundle offer provided exclusively on www.amazeme.ae.

Emaar Retail LLC manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring one of the largest and most diverse aquariums of its kind in the world; the unique children’s’ edutainment centre KidZania®; Reel Cinemas, the UAE largest megaplex with 22-screens; Dubai Ice Rink, the Olympic-sized ice-skating and events venue, and SEGA Republic, the region’s first and largest SEGA indoor theme park - all in The Dubai Mall.

Emaar Retail has also established the ‘premier’ Reel Cinemas Cineplex and rolled out a new SEGA Republic Game Zone at Dubai Marina Mall.