The skin secret we've been waiting for has finally arrived!

New Olay Total Effects Touch of Foundation BB Cream -  fight 7 signs of ageing AND even your skin tone with one cream!

Dubai, UAE, 2014: Olay, the World's No.1 Facial Skincare Brand  is proud to announce that new Olay Total Effects Touch of Foundation BB Cream has arrived – a clever multi-tasking skin care solution that is THE only BB cream with Max Factor make-up expertise.

New Olay Total Effects Touch of Foundation BB Cream combines the anti-ageing skincare know-how of Olay Total Effects with a light veil of Max Factor foundation to give multiple skin care benefits, as well as instantly leave skin looking even-toned and feeling natural.  It delivers everything from light, natural coverage to sun protection, brightening to hydration and anti-ageing benefits in just one product, saving time and money while skin instantly looks great for family and friends.

Dr. Dina Sabih, Cosmetic Dermatologist and Olay Ambassador, highlights the importance of the multitasking benefits: “The BB cream craze is still continuing, but it is important to ensure you are using a BB cream that provides you with all your skincare needs. The Olay Total Effects BB Cream with a Touch of Foundation solves all your skincare needs - a brightening and hydrating moisturizer, even-toned foundation coverage, sun protection and most of all – the trusted anti-aging formula of Olay Total Effects.”

Women around the world have been using Olay's original BB cream since 2007 and it sells one every 90 seconds in the UK , and now busy women in the Middle East can enjoy the benefits of Olay Total Effects Touch of Foundation BB Cream, too. Try it for yourself and see!

• Instantly evens skin tone: Contains a touch of Max Factor foundation to help blur imperfections, suitable for all skin tones (2 shades – Fair and Medium)
• Moisturises:  Contains  intense moisturising ingredients for a radiant, healthy glow and hydrates for a firmer skin appearance
• Renews: Helps increase surface skin renewal for a smoother skin texture
• Brightens:  Improves skin surface dullness
• Refines:  Helps minimises the appearance of pores
• Anti-ageing: Visibly reduces the appearance of fine lines and wrinkles
• Protects:  Contains SPF 15 (UVA and UVB protection) to help protect skin from UV damage

THE RESULT? Skin that looks fresh, glowing and naturally beautiful in a matter of minutes.

 “Olay Total Effects Touch of Foundation BB Cream is a great skincare solution for busy women who want to look their best quickly every day.  It combines the multiple skincare benefits of our effective Olay Total Effects anti-ageing moisturiser with Max Factor's cosmetic know-how to give women a naturally beautiful and even complexion in one easy step,” says Dr Sian Morris, Olay Principal Scientist.

Behind the scenes at the latest TV ad shoot, Thandie Newton talks about how Olay Total Effects Touch of Foundation BB Cream is her choice: “I love the Olay Total Effects Touch of Foundation BB Cream. It's something that I've been using for a long time. You know, now there's all this talk about ‘I need my BB cream', I've already got that box ticked - I have done for ages.”

Available at leading retailers nationwide at 50 ml, with the following RRP*:

• • UAE: 70.15 AED
• • KSA: 71 SR

*Pricing is at the sole discretion of the retailer