22nd Jewellery and Watch Show Set to Showcase Astounding International Designs from Over 20 Countries

• 22nd  edition of the International Jewellery and Watch Show to take place from 13 – 17 March at the Abu Dhabi National Exhibition Centre
   
• Exclusive ladies day scheduled on 16 March from 11am to 4pm
   
• Winners of the EBDA’A Award to be announced on 14 March during JWS 2014

Abu Dhabi, UAE, 10 March 2014: The International Jewellery and Watch Show (JWS) Abu Dhabi, an exclusive and high-end jewellery and watch event, is set to showcase innovative jewellery and watch designs from leading designers and international brands from 13 – 17 March 2014 at Abu Dhabi National Exhibition Centre (ADNEC).

In its 22nd edition, JWS Abu Dhabi continues to attract renowned names from across the globe who will display bespoke gemstone, diamond, gold and silver jewellery over floor space of 10,000 sqm, 13 per cent higher than the previous edition. The unique event will bring more than 190 exhibitors and brands to the capital from 20 countries including Bahrain, Brazil, Colombia, Hong Kong, India, Italy, Japan, Jordan, Kuwait, Lebanon, Russia, Saudi Arabia, Singapore, Thailand, Turkey, United Arab Emirates, United Kingdom and United States.

Raya Dandal, JWS Show Manager at Reed Exhibitions, said: “JWS has established a strong reputation in the region as a go-to event for fashion aficionados and jewellery fans. Over the years, it has continued to attract the interest of prestigious brands both locally and internationally. The 22nd edition will feature wider exhibitor and brand participation, a total of 190. We anticipate an equally good response from shoppers and visitors.”

She highlighted, “We added a new feature to the event last year – the EBDA’A Award - which encouraged nationals, particularly students with artistic interests to bring forth their creativity in jewellery designing. This year, once again, we have received a lot of submissions from young and talented jewellery designers. Winners of the jewellery design competition will be announced at the show on 14 March at 6:30 pm.”

Added attraction to the show includes a raffle draw and a chance for every visitor to win a brand new Fiat 500 car, sponsored by Western Motors LLC, authorized distributor of Jeep & Fiat in the Emirate of Abu Dhabi.

“Western Motors is a proud Platinum Sponsor of the JWS 2014. We believe it is particularly important for us to represent the Fiat brand among the visitors of the show. The Fiat brand symbolizes art and creativity, matching the products exhibited in the JWS and the personalities of the visitors. Furthermore, Italians are widely known for their exquisite jewelry further emphasizing our partnership. For this reason, and in collaboration with the JWS, we are raffling off one of our most popular models – the funky and sporty Fiat 500. Abiding by our parent company’s – Al Fahim Group – core value of Substance, Western Motors continues to seek opportunities to engage with the community and be present in activities which are significant to their lifestyles, such as our endorsement of this year’s JWS,” praised Mr. Mohammad Almomani, General Manager of Western Motors.             

Upon purchasing the admission ticket for AED 25, visitors will also stand a chance to win other exciting prizes, including diamond jewellery set from Mohammed Rasool Khoory & Sons, Rotana hotel stay, branded watches and much more.

The five day show will host complimentary interactive seminar sessions for visitors, conducted by experienced representatives from the Gemological Institute of America (GIA). The sessions, which will be held in Hall 1, will cover a range of interesting topics that will benefit both consumers and traders. The topics will include sessions on how to distinguish diamonds and gemstones, seven value factors of pearls, synthetic diamonds and many more.

Nirupa Bhatt, Managing Director of GIA in India and Middle East, said: “We are pleased to work with JWS to offer our expertise in gems and jewellery to the show’s exhibitors, represented brands and visitors. By expanding our GD Diploma programme in the Middle East, we are bringing world-class education right to the doorstep of industry aspirants and professionals.”

JWS will take place at Halls 1, 2, 3 and 4 in ADNEC and will run daily from 4pm to 10pm. In addition, the show offers exclusive timings for ladies from 11am to 4pm on Sunday 16 March 2014.